Celebrating its 10th Year… Dubai Lynx Launches New Content Streams

Inspiration Stage, Regional Stage, Data x Innovation x Tech, Focus on Africa

20 October 2015 – Celebrating 10 years, the 2016 edition of Dubai Lynx, set to run from 6 – 9 March, is expanding to launch new content streams. Four content stages will operate throughout the Festival including the Inspiration Stage, Regional Stage, Data x Innovation x Tech Stage and Focus on Africa.

The Regional Stage is the Festival’s new arena for MENA insight. “Last year the Festival received an overwhelmingly positive response to a series of sessions conducted in Arabic,” commented Emma Farmer, Festival Director. “This stage is a progression of this and will put a spotlight on regional, topical issues, while focusing on the new breed of fresh, creative thinking emerging from MENA,” continued Farmer. The sessions will be conducted in both English & Arabic.

Another new initiative is Focus on Africa. This one day programme reflects the industry’s attraction to the continent’s evolving creative expertise. Talks will examine the cultural and social forces driving its development as well as highlighting opportunities in the local industry, the role of Africa’s tech revolution and the nature of doing business with African nations.

Data x Innovation x Tech, will examine how data intelligence, technology and innovation are revolutionising the way creative work is produced and consumed.

The Inspiration Stage is at the core of the Festival programme, offering delegates inspiring, big and bold ideas from a global perspective. It will be the place to hear from industry leaders from across the world and see thought-provoking concepts and game-changing work.

“As a Festival that is reflective of both the industry and the region, it’s essential that we are in tune. This is what guides us as Festival organisers and why at the 10 year mark, it is set to be the biggest Dubai Lynx yet,” said Terry Savage, Chairman, Lions Festivals.

More information can be found at www.dubailynx.com. Delegate registration is open from 22nd October and entries will be accepted from 29th November 2015.

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 9th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com

About Lions Festivals
Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity and the Festival of Asian Marketing Effectiveness. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/.

Lions Festivals is powered by Top Right Group.

Celebrating its 10th Year… Dubai Lynx Launches New Content Streams

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