Check tire pressure, save the planet!
This is a very good ad to communicate a public interest message:
This Earth Day, Volkswagen Canada wants people to know that a little air in their tires can make a big impact on the environment. Volkswagen will be presenting a 30-second television ad, featuring a slowly inflating globe. It culminates with the message that “By checking our tire pressure regularly, we could save 24 million litres of gasoline a day.”
Advertising Agency: Red Urban, Canada
Executive Creative Director: Christina Yu
Copywriter: Matt Syberg-Olsen
Art Director: Christina Yu
Integrated Producers: David Isaac, Andrea Hull
Account Directors: Caroline Kilgour, Sonia Ruckemann
Production Company: Untitled Films
Director / Director of Photography: Steve Gordon
Producers: James Davis, Ian Fingland
Editorial: Rooster Post
Editor: Jeff Poremba
VFX: Track & Field
Flame Artist: Andrew Rolfe
Colorist: Eric Whipp, Alter Ego
