Communication Manager | Arabian Gulf Advertising & Marketing Dubai, UAE
The Account Manager manages the Account from a top-level perspective. This includes strategic planning, market analysis, competitive activity analysis, as well as recognizing and capitalising on business-building opportunities. They work directly with senior members of the Client organization. Responsible for the Account’s performance as a whole, they often have limited involvement in routine Agency projects. The Account Director is responsible for forward, long-term planning, deployment of Agency personnel and overall Account profitability. They manage team workload and oversee contact with the Client and Agency relationship. They also forecast monthly billings which they forward/discuss with Finance. Develops and maintains Client relationships, functioning as primary liaison between Client and in-house team staff
Works with Client to determine scope of work requirements and budgetary limitation in agreement with Clients positioning and strategy needs
Works with Client-assigned team of Art Directors, Writers, and Production personnel in selecting appropriate project solutions and estimating costs
Develops and submits proposed programs and estimated budgets to Client for approval
Monitors budgets and keeps Client apprised of adjustments or revisions to budgets and outstanding invoices owed
Keeps current on marketing trends and developments
Contributes and responsible for overall strategy, planning, budgeting developing creating briefs, initiating contacts and developing research components
Responsible for continuously building Client relationship and improving satisfaction levels
Act as the voice of the Client with Creative teams
Insures project deliverables meet/exceed Client expectations
Sell Agency ideas effectively
Responsible for meeting monthly objectives in billings
Sending estimates for each job and ensuring everything from Creative & Artwork Charges are met
Characteristics:
• Is an Idea navigator
o seeks holistic campaigns not just ads
• Has a vision, not just a point of view
• Is a pioneer, not just a path finder
• Thinks preemptively – plays ahead of the game
• Cuts through to get results
• Sees opportunity in everything
• Fights for work – and holds the line
• Is driven by a passion for what they do
• Recognizes the big idea in a small or first thought
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