Audi decided to open the floor for its fans to direct and create their own version of the Australia. Land of quattro TV Commercial, the winner will get their final work aired on national television, in addition to a quattro experience and a visit to Germany, of course the most fascinating part is the opportunity of having your work aired on TV.
Using quadcopters, the agency tracked a quattro through Australia, creating a multi-angle footage of the car, this footage was the uploaded to a website, where users can add bits and pieces to finalize their TVC. Check it out here: http://www.landofquattro.com.au/
Australia. Land of quattro – An interactive Audi TV spot made by Drones from James Théophane Jnr on Vimeo.
Advertising Agency: Holler, Sydney, Australia
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Director: Yanni Kronenberg
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
