Below are the winners in the Brand Entertainment and Contents at the Cristal Festival 2012:
| CATEGORY | AGENCY | COUNTRY | CAMPAIGN | ADVERTISER | AWARD |
| BEST FILM, SERIES OR FICTIONAL PROGRAM | McCann | AUSTRALIA | Dumb Ways To Die | Metro Trains | SAPPHIRE |
| BEST FILM, SERIES OR FICTIONAL PROGRAM | BBDO New York | USA | Daybreak | AT&T | EMERALD |
| BEST FILM, SERIES OR FICTIONAL PROGRAM | Framestore | UK | Tooned | Mclaren | CRISTAL |
| BEST FILM, SERIES OR NON-FICTION PROGRAM | Ogilvy | FRANCE | Muhammed Ali The Greatest Words | Louis Vuitton | CRISTAL |
| BEST FILM, SERIES OR NON-FICTION PROGRAM | FP7 Dubai | UAE | Coke Studio | Coca-Cola Middle East | EMERALD |
| BEST FILM, SERIES OR NON-FICTION PROGRAM | Ogilvy New York | USA | CENTENNIAL FILMS | IBM | SAPPHIRE |
| BEST BRAND OR PRODUCT INTEGRATION INTO EXISTING TV SHOW | MediaCom Agentur f.Mediaber.GmbH | GERMANY | OFFICE WAR – HELPING GERMANY HAVE FUN AT WORK | Hasbro Deutschland GmbH | CRISTAL |
| BEST BRAND OR PRODUCT INTEGRATION INTO EXISTING TV SHOW | Brand Arc | USA | Top Chef Texas Last Chance Kitchen | Toyota Motor Company | SAPPHIRE |
| BEST BRAND OR PRODUCT INTEGRATION INTO A FEATURE FILM | Warrior Poets | USA | POM Wonderful presents: The greatest movie ever sold | POM Wonderful,…. | SAPPHIRE |
| BEST USE OR INTEGRATION OF EXPERIENTAL EVENTS | Duval Guillaume | BELGIUM | TNT: Push to add drama | TNT | SAPPHIRE |
| BEST USE OR INTEGRATION OF EXPERIENTAL EVENTS | Ogilvy France | FRANCE | Pin Ball | Ford | EMERALD |
| BEST USE OR INTEGRATION OF EXPERIENTAL EVENTS | Horizon Draftfcb | UAE | September Christmas | Tamanna | CRISTAL |
| BEST USE OR INTEGRATION OF EXPERIENTAL EVENTS | Heimat Werbeagentur GmbH | GERMANY | The biggest Champions League Final of all time. | adidas AG | EMERALD |
| BEST USE OR INTEGRATION OF EXPERIENTAL EVENTS | TBWA\PARIS | FRANCE | Take a look at Brussels | SNCF | EMERALD |
| BEST USE OF BRAND SPONSORSHIP INTEGRATION | Ogilvy New York | USA | US OPEN COURT CONNECT | IBM | CRISTAL |
| BEST USE OR INTEGRATION OF GAMING | AMVBBDO | UK | MERCEDES – Escape the map | MERCEDES | SAPPHIRE |
| BEST USE OR INTEGRATION OF GAMING | Publicis Conseil Worldwide Dept. | FRANCE | Twitterscrabble | Mattel | SAPPHIRE |
| BEST USE OF OR INTEGRATION OF USER-GENERATED CONTENT | Leo Burnett New York | USA | New York Writes Itself | Village Voice | SAPPHIRE |
| BEST USE OF OR INTEGRATION OF USER-GENERATED CONTENT | Leo Burnett Co. Milan Italy | ITALY | The Beauty of a Second | Montblanc International Gmbh | CRISTAL / GRAND CRISTAL |
| BEST USE OF OR INTEGRATION OF USER-GENERATED CONTENT | Ogilvy New York | USA | US OPEN COURT CONNECT | IBM | EMERALD |
| BEST USE OR INTEGRATION OF MUSIC | heimat Werbeagentur GmbH | UK | Move to the Beat | Coca-Cola | EMERALD |
| BEST USE OR INTEGRATION OF MUSIC | Greenlight Media Marketing | USA | Re:Generation | Hyundai | SAPPHIRE |
| BEST USE OR INTEGRATION OF DIGITAL MEDIA | Framestore | UK | Polar Bowl | The Coca-Cola Company | CRISTAL |
| BEST USE OR INTEGRATION OF DIGITAL MEDIA | Ogilvy New York | USA | US OPEN COURT CONNECT | IBM | SAPPHIRE |
| BEST USE OR INTEGRATION OF DIGITAL MEDIA | BBDO/Proximity Korea | KOREA | You’re not you, When you hungry | Mars Korea | EMERALD |
| BEST USE OR INTEGRATION OF DIGITAL MEDIA | Heimat Werbeagentur GmbH | GERMANY | The CNN Ecosphere | Turner Broadcasting System Deutschland GmbH (CNN) | EMERALD |
| BEST INTEGRATED CONTENT CAMPAIGN | Leo Burnett Detroit | USA | Book Burning Party | Safeguarding American Families | GOLD |
| BEST INTEGRATED CONTENT CAMPAIGN | Ogilvy France | FRANCE | A Step from Zero | The Coca-Cola Company | SILVER |
| BEST PRODUCT LAUNCH | Digitas France, Moxie, Publicis Conseil, MyLoveAffair | FRANCE | Renault Twizy – Plug Into the Positive Energy | EMERALD | |
| BEST BRAND BUILDNING | Ogilvy New York | USA | CENTENNIAL | IBM | CRISTAL |
| BEST BRAND BUILDNING | ogilvy & mather | USA | Horizons | DuPont | SAPPHIRE |
| BEST BRAND BUILDNING | Orangina Schweppes | FRANCE | Oasis Be Fruit | Orangina Schweppes France | EMERALD |
| BEST BRAND BUILDNING | OMD Dubai | UAE | Arwa3 Abaya | Henkel Arabia | EMERALD |
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
