DAMAC Properties’ Re-Launches Website

New Look Revealed for Award-Winning Portal

Dubai, United Arab Emirates – 17th February 2013: DAMAC Properties, the largest private luxury developer in the Middle East, has re-launched its official website to provide a more user-friendly experience, according to senior executives.

www.damacproperties.com, which has recently been recognised as the ‘Best Developer Website’ at the Overseas Property Professionals (OPP) Excellence Awards for the eighth consecutive year, has been revamped, offering stunning images from the DAMAC Properties range and unique tools to explore investment opportunities in Dubai’s real estate market.

“It is important to stay ahead of the game and provide the most advanced and relevant tools to our customers and prospective clients,” said Niall McLoughlin, Senior Vice President, DAMAC Properties. “The new look website is not only easier to navigate but also provides much more video and images of the properties available to help clients really feel what their new home will be like.”

Each of DAMAC Properties’ completed 37 buildings has its own dedicated page, with in-depth information of an additional 65 buildings currently under construction across the Middle East and North Africa.

Clients are also just one click away from a dedicated real estate consultant who can chat online about the potential investment opportunities available.

“There has been a seismic shift in the digital landscape, and we aim to be at the forefront of that change in the real estate sector,” added McLoughlin. “We receive literally thousands of enquiries each year through www.damacproperties.com and it is one of the most important tools we have to communicate directly with our customers.”

www.damacproperties.com now incorporates a full social media experience with links through to the company’s Facebook, Twitter and You Tube sites, offering a multimedia and integrated experience.

The site is split into themed sections for each of the areas in which DAMAC Properties is developing luxury projects:

Luxury Hotel Apartments: This section includes the projects in the Burj Area of Dubai such as The Distinction, Burjside Boulevard and Burj DAMAC 4 which provide luxury serviced hotel apartments overlooking the world’s tallest tower and world’s largest mall
Fashion Residences by Versace Home: DAMAC Properties premium range of projects which include Al Jawharah in the Kingdom of Saudi Arabia and DAMAC Tower in Lebanon, both which will features interiors by Versace Home
Luxury Commercial: An area for businesses looking to drive their return on investment. This section includes all of the commercial office space available and also the retail outlets in the DAMAC Properties portfolio

www.damacproperties.com will be available in four languages; Arabic, English, French and Russian.

Further information is available at www.damacproperties.com

About DAMAC Properties:
DAMAC Properties was established in 2002, as a private residential, leisure and commercial developer in Dubai and the Middle East. In the past decade, DAMAC Properties has expanded rapidly into North Africa, Jordan, Lebanon, Qatar and Saudi Arabia.

DAMAC Properties has completed 37 buildings to date with 7,817 units and spanning 13,945,299.00 sq feet. DAMAC Properties also has a further 66 buildings at various stages of progress across the Middle East and North Africa region. These consist of 12,100 units

In June 2010, DAMAC Properties further reinforced its position as the region’s premium developer with the launch of DAMAC Tower in Beirut, Lebanon. A 28 storey iconic tower, this project is in association with Italian design group, VERSACE, with all interiors being designed by Versace Home. This was followed by the DAMAC Residences with Interiors by Versace Home, launched in Jeddah, Saudi Arabia in June 2011.

DAMAC Properties’ most recent expansion was to develop two iconic projects in partnership with FENDI Casa. The stylish Italian fashion house will provide the interior designs on luxury serviced hotel apartments in DAMAC Esclusiva in Riyadh and private apartments in DAMAC Residenze in the Platinum real estate strip in Dubai Marina.

The company’s projects are located in the most desirable and exclusive locations and are built to the highest quality specification that has become synonymous with the group. DAMAC Properties’ develop projects that include residential, commercial and leisure facilities that create an integrated community.

In October 2011, DAMAC Properties launched its hospitality division which will provide bespoke services to residents in more than 4,000 serviced hotel apartments, which will be completed or under development by the end of 2013. This will position the company as one of the largest Hotel Apartment operators and developers in the region.

In addition to support services provided by the Dubai headquarters, the company’s comprehensive Customer Care Program provides solutions through its vast network with offices in the UAE, UK, Jordan, Iraq, Lebanon, Egypt, KSA and Qatar.

Further information is available at www.damacproperties.com or join DAMAC Properties on Facebook, Twitter and YouTube.

For more information please contact: Niall McLoughlin, Senior Vice President – Corporate Communications, DAMAC. Tel: +971 4 3732190 │ Fax: 00 9714 3732335 │Email: [email protected]