Dubai, UAE (October 14, 2012): Former beauty queen and model-turned-actress Esha Gupta has been named as Damas’ newest brand ambassador for the company’s upcoming Diwali campaign. The Middle East’s leading jewellery and watch retailer has signed the 23 year old Delhi-born beauty for the next two years to represent its portfolio of well known brands, which include Legacy, Gehna, Mira, Harmony and Ananya.
The starlet will appear in print ads, recently shot in Mumbai, and a television commercial that was filmed under the direction of Academy Award nominee Ashutosh Gowariker in Udaipur, India.
“We have chosen an ambassador that will represent Diwali gracefully, and will carry our jewellery in a way which is relatable, yet beautiful, and traditional,” said Khurram Koraishy, Head of Marketing – Damas. “Diwali is such a lively and dynamic occasion, and we really wanted to find someone with the right energy; and we have found that in Esha. Customers will be very excited about our Diwali campaign this year; we have absolutely stunning jewellery, with fresh designs and themes, and we have paired it with irresistible offers and promotions that will be announced shortly,” he added.
Damas will be rolling out its new Diwali campaign, featuring Esha Gupta, from the 15th of October 2012 onwards across the GCC region. The company is set to unveil its biggest ever Diwali campaign featuring new designs and promotions on October 15th, 2012. For more information, please visit www.damasjewellery.com.
About Damas:
Headquartered in Dubai, United Arab Emirates, Damas is the Middle East’s leading jewellery and watch retailer. Founded in 1907, the company today operates around 300 stores distributed across 11 countries, most of which are located in the GCC region. The company has grown from a UAE-based retailer into a global brand name, and is also the retailer for a large portfolio of renowned global luxury brands including Graff Diamonds, Roberto Coin, Forevermark, Paspaley, Mikimoto, Carrera y Carrera, Girard Perregaux, Vacheron Constantin, among many others. Damas’ popular in-house brands include Farfasha, OneSixEight Gehna, Hayati, Fulla, Legacy, and many more.
An ongoing commitment to setting benchmark standards in quality, craftsmanship and customer service have enabled Damas to win many prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas contributes to the communities in which it operates and is a proud Middle Eastern brand with a long history of success.
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer