Digital Marketing Manager | Manpower Professional UAE

Our client, an online gaming company, is currently seeking to recruit a Digital Marketing Manager

Purpose Summary:

To be responsible for managing our new portal and games through digital channels, setting up, selling and executing a vision, from delivering stand alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email. The Digital Marketing Manager will be responsible for delivering the digital brand objectives.

The key areas of responsibility for the Digital Marketing Manager include:

• Digital Marketing
• Community
• Teamwork
• Knowledge;

Principal Responsibilities:

Digital Marketing

• To be responsible for developing, executing and delivering the company’s digital / online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels.
• To be responsible for managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.
• To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
• To be responsible for managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.
• To be responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the company’s web properties.
• To work with the Business Development Manager to plan and implement all online marketing campaigns including digital campaign collateral
• To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximising online sales opportunities and search marketing.

Digital Marketing Manager

Job description

• To be responsible for identifying and prioritising digital marketing objectives, creating and communicating Marketing targets / briefs.
• To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI
• To develop and execute solid plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage.
• To analyse campaigns, identify trends and provide fast, accurate reports, optimising campaigns to produce the best return on investment for the organisation.
• To implement and monitor SEO and PPC strategy to drive traffic and conversion rates
• To analyse and interpret user journey stats in order to improve the customer experience
• To manage the use of digital media to support the company’s product strategy
• To manage a programme of webinars to support the overall communications plan
• To work with the wider Business Development team to improve customer attraction and retention
• To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope
• To be responsible for managing the online marketing budget
• To develop and maintain strong relationships with colleagues and third party providers.
• To drive marketing best practice within the organisation

Manpower Professional, a division of Manpower Inc., offers comprehensive, expert recruitment services backed by award winning training, assessment and selection and outsourcing. Our extensive resources, world-class client list, and reputation attract a diverse group of talented candidates, with every level of education, skills and experience. Manpower Professional helps find and retain top people in IT, accounting, banking, finance, engineering, Sales and marketing.

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