Discovery Channel Rides Easy with new Series ‘Wheeler Dealers Trading Up’ Premiering Exclusively on OSN

Mike Brewer’s series finale filmed in car-capital Dubai

Dubai, UAE, May 5th 2013: ‘Wheeler Dealers Trading Up’ is a brand new series that follows used car expert, Mike Brewer as he travels the globe to turn an auto investment into the motor jackpot. In the series, premiering exclusively on OSN’s Discovery Channel HD on 10th May, Mike uses his skills and experience in the industry to buy, barter, and blaze his way from just $3000, to buy a luxury sports car powerhouse in Dubai, UAE.

Mike Brewer is the ultimate Wheeler Dealer, with over two decades of expert experience in the used car trade. He wants to fulfill a lifelong ambition to see if he can trade up around the world from a cheap runaround to a super car, starting out with just $3000. The catch? Big profits means an even bigger market, so Mike is hitting the highway and going global to track down motor gold.

From Kolkata, to the UK, and Mexico to the Middle East, Mike must buy and sell his way towards automotive success using and sharing his inside knowledge and tricks of the dealer trade, in his most ambitious project ever, pushing himself to the limits and having the ride of his life.

OSN viewers will travel with Mike on his epic journey as he moves from one deal to the next spotting motor bargains and trading up across the globe. Tune in from 10th May, every Wednesday, at 22:25 KSA exclusively on OSN’s Discovery Channel.
“Wheeler Dealers Trading Up displays a keen sense of skill that literally translates across countries within a highly specialized industry,” said Elizabeth McIntyre, VP Production & Development for Factual Programming, DNI. “Mike’s knowledge and passion are electric and dispel preconceived stereotypes about the used car trade. This program provides a vivid look at the potential of navigating an industry that spans globally.”

Emad Morcos, Senior Vice President, Business Development, Strategy and Digital at OSN adds:”We started the year with the promise of bringing exclusive and premium content that appeals to our viewers. There’s nothing more appealing and relevant than a live car trade taking place in the Middle East’s car capital, Dubai. I am confident the show will be a mega-hit with our viewers.”

Episode Descriptions

In each episode, Mike teams up with a local dealer, to complement his expertise.

EP 1 – India
With just $3000 in his pocket, Mike begins his adventure in India, including the purchase of a Hindustan Ambassador, which captures the spirit of the country. Built continuously for 70 years it still has a keen following, especially among Indian politicians. Based on the classic Morris Oxford, the new models are almost identical to the originals, and Mike believes getting one back to the UK will rev up a big profit.

EP 2 – UK
Mike travels to the UK for his next deal, setting his sights on a 4×4 Land Rover, a vehicle as British as Buckingham Palace. But the true worth lies in its dramatically varying value across the country, something Mike is all too familiar with in the auto industry. Buying one from a specialist auction in Herefordshire and re-selling in Scotland may net Mike a good return, but he’ll leave the final choice of model until the auction itself before setting his sights on an all-American classic: a 1967 El Camino.

EP 3 – Sweden
In Sweden, Mike quickly realizes that there is a big market for American cars. But can he make the leap from pickup truck to an iconic Volvo, and one step closer to his $30,000 goal?

EP 4 – Japan
Mike arrives in Japan and immediately realizes it’s all about ‘small is beautiful’ and identifies a Kei car. In Japan, car dealing is done in volume – it’s all about shifting the units digitally over cyber auctions. Mike faces his biggest challenge yet: not being able to deal face-to-face.

EP 5 – Mexico & US (California)
Mike heads out West to Mexico City, teaming up with a car dealer to learn how to trade like a local. His next target is a VW, but it looks like the road there will be a bumpy ride.

EP 6 – Middle East
In the season finale, Mike travels to the Middle East, hoping that his final trade will help him reach the motor jackpot: can he manage to buy a Porsche 911 at a Dubai car auction. It’s unclear whether he can reach his $30,000 goal to beat out his fierce competition in a crowded desert auction house. Will this Wheeler Dealer go big or just go home?

MIKE BREWER

Former-car trader Mike Brewer has over two decades of experience in the used car industry selling and trading thousands of motor vehicles. Originally from South London, Mike entered the motor trade in his late teens and quickly built a reputation for being both sharp and honest. Soon after, Mike set up and ran the largest 4×4 vehicle center in South England, importing cars from around the globe and making equally talented friends along the way.

Mike’s television career began with the series Deals On Wheels. His success in this role led him into the presenter’s position on Driven. In 2003, Mike presented the final series of Driven, ultimately branching out to other programs for Discovery Channel and ITV. He is currently starring in Discovery Channel’s breakout hit Wheeler Dealers, which is in its 10th season.

Not limited to merely filmed television, Mike is a talented presenter as well, and has filmed several specials in the UK for Ch 4 Sports and Sky sports.

In 2004, Mike won the prestigious Midland Centre award for “Best In Vision Personality” from the Royal Television Society.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. In Central and Eastern Europe, the Middle East and Africa, 9 Discovery brands reach 175 million cumulative subscribers in 105 countries with programming customized in 19 languages.

About OSN
OSN is the ultimate destination for the widest choice of brand new premium Western, Arabic and Filipino entertainment in the Middle East and Africa. OSN is the home of 100 channels filled with great value entertainment, offering viewers in the MENA region exclusive access to the latest blockbuster movies, top rated series, sports, documentaries, news, kid’s entertainment and live talk shows. The movie offering includes over a 100 uncut and uninterrupted movie premieres a month so viewers can watch them the way they were meant to be watched.

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