du announces pre-booking of Samsung Galaxy S4

du offers customers the chance to be the first to own Samsung’s newest smartphone

Dubai, UAE, 18 April 2013: du is pleased to invite customers to pre-book their new Samsung Galaxy S4 smartphone, from 20 April on www.du.aeand during 22-26 April at du Shop of their choice. The new Samsung Galaxy S4 smartphone will be available to du’s customers on 27 April.

du customers can choose their Samsung S4 smartphone in either black or white .A pre-booking fee of AED200 is payable, and will be deducted from the smartphone price later.

“We’re excited to offer our customers the opportunity to be amongst the first in the UAE to own the new Samsung Galaxy S4 smartphone. This device represents the latest of Samsung’s smartphone breakthroughs, and I encourage customers to book their device as soon as possible, to ensure they receive their device on the official launch,” said Farid Faraidooni, Chief Commercial Officer, du.

About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries – we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.

By the end of 2012, more than 6.45 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA’s Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011.

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name ‘du’.