du gives customers first chance to own a new HTC One smartphone

As the exclusive launch partner for the HTC One, du’s customers will be the first to own the new smartphone

Dubai, UAE, 17 April 2013: du, the exclusive launch partner for the HTC One smartphone in the UAE, is pleased to announce that its customers will be the first in the country to own the new device, with pre-booking available from 18-24April. The award-winning new HTC One will be available first and exclusively with du, benefitting from the telco’s 4G LTE network.

Customers wishing to own the new HTC One smartphone, with a competitive data offer from du, can visit any du Shop between 18-24 April to pre-book the LTE-enabled 4G model, available in silver colour. A non-refundable pre-booking fee of AED200 is payable, and will be deducted from the device price later. The price of the 4G HTC One smartphone is AED2699.

“HTC’s newest smartphone, the HTC One, received the GSMA award for the best new mobile handset, device or tablet at Mobile World Congress 2013. We are thrilled to be the official launch partner for the HTC One in the UAE, giving our customers the exclusive opportunity to be the first in the country to own the smartphone. Our 4G LTE network will allow them to enjoy the full features of the HTC One as they were designed to be experienced,” said Farid Faraidooni, Chief Commercial Officer, du.

HTC’s newest smartphone introduces three groundbreaking new features to the mobile smartphone market: HTC BlinkFeed™, HTC UltraPixel Camera with HTC Zoe™ and HTC BoomSound™, which set a new precedent for the smartphone experience.

About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries – we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.

By the end of 2012, more than 6.45 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA’s Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011.

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name ‘du’.