Du launches BlackBerry App World in UAE
The UAE’s integrated telecom service provider Du announced that BlackBerry App World is now available for its BlackBerry smartphone customers in the UAE. Users can now discover, download and enjoy a wide range of mobile applications for their BlackBerry smartphone in a variety of categories including entertainment, games, IM and social networking, news, weather and productivity.
The store is available for all BlackBerry smartphones with a trackball, trackpad or touch screen running BlackBerry OS (device software) 4.2 or higher.
BlackBerry App World can be conveniently accessed over both Wi-Fi and mobile phone networks and automatically presents customers with the relevant catalog of applications available for their specific BlackBerry smartphone model.
Key features of BlackBerry App World:
- Front Page Featured Items Carousel: BlackBerry App World showcases many applications on its front page, selected by a combination of country, carrier, device, OS so customers only see apps that are relevant to them.
- Easy Application Discovery: Top 25 lists are easy to navigate making top applications easier to discover.
- Scan a Barcode: Users can scan a QR code associated with an application. BlackBerry App World will quickly find the related application and automatically open the application’s information and download page.
- BlackBerry ID: BlackBerry ID provides customers with a device-independent user identification (ID). It facilitates new payment options, including credit cards and integrated carrier billing, and allows customers to conveniently transfer their personal library of apps when they switch to a new BlackBerry smartphone.
- Search/Filter: BlackBerry App World includes a keyword search with filtering capabilities.
- Reviews: Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can read reviews, see screenshots and read a description of each application before they download it.
- Application Storage: BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to manage application activity like uninstalling and re-installing applications.
- Application Archiving: users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.
- Update Notifications: Users will be notified of updates to applications they’ve downloaded on BlackBerry App World.
Notes and media contacts
Customers can download BlackBerry App World directly to their smartphone by visiting www.blackberry.com/appworld or mobile.blackberry.com.
About Du:Du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that Du provides in some of the free zones of Dubai. Call Select, Du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become Du mobile customers.
Among Du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, Du business offers include Closed Business User Group and preferred International Destinations. Du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
Du products and services for consumers and business are available through Du’s retail network, currently numbering 37 Du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access Du products and services at more than 3000 authorised dealers or through the Du e-shop, accessible at shop.du.ae Du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.
Du is 39.5% owned by the UAE Federal Government, 19.75% by Mubadala Development Company, 19.5% by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name Du.
For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
Du
Tel: +971 55 9367045
Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Fax: +971 4 367 2615
