The Dubai International Film Festival (DIFF), organised under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, has appointed active engagement firm MEC as its media buying agency for its eighth edition, which will be held from December 7 to 14, 2011.
Following a four-way pitch, featuring media buying industry leaders OMD, Mediavest, MediaCarat, and MEC, the firm secured a three-year contact with DIFF, taking over from predecessor OMD.
Mahsa Motamedi, DIFF Director of Marketing and Sponsorship, said, “Media buying plays an important role in driving the Festival’s industry and community engagement, and MEC’s approach provided an exciting blend of both cutting-edge technology as well as its active engagement in all the spaces we want to be present in.”
Mohan Nambiar, Chief Executive Officer, MEC MENA, said, “DIFF is an iconic event in the region and we are delighted at being chosen to handle its media business. Cinema is about creativity and passion, and we have demonstrated our strengths in these areas consistently over the years. We strive to be a valued and valuable business partner to all our clients and hope our partnership with DIFF will pave the way for exceptional success in its next editions.”
Leo Burnett continues as the Festival’s marketing and advertising agency, executing all DIFF creative and digital, while ASDA’A Burson-Marsteller remains the Festival’s public relations agency for the UAE and Arab world.
DIFF is held in association with Dubai Studio City. Dubai Duty Free, Dubai International Financial Centre, Dubai Pearl, Emirates Airline and Madinat Jumeirah, the home of the Dubai International Film Festival, are the principal sponsors of DIFF. The Festival is supported by the Dubai Culture & Arts Authority.
Notes and media contacts
For more and updated information about DIFF, please visit www.dubaifilmfest.com.
For more information, please contact:
Mildred Fernandes
Head of Communications – Dubai International Film Festival
Dubai Technology and Media Free Zone Authority
Direct: +971 4 3613882
Board: +971 4 3913378
Nivine William / Divya Khanna
ASDA’A Burson-Marsteller
Tel: +971 4 3344550
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