Dubai Lynx Receives Record Entries into 2015 Awards – Entries increase by 9% on 2014

Jury will judge close to 2,500 submissions from MENA region

5 March 2015 – The Dubai Lynx International Festival of Creativity, the awards and festival celebrating creative excellence in brand communications, has today announced a record 2,478 entries across its 15 award categories.

Some categories saw significant increases this year with Branded Content & Entertainment receiving 93% more versus 2014 and PR increasing by 84%, while entries into Mobile have tripled this year.

Submissions came from a total of 21 countries with the UAE submitting the most entries, followed by Lebanon and then Egypt.

Emma Farmer, Festival Director, Dubai Lynx, commented that “the record number was a reflection of how much the region’s industry had developed and excelled in recent years.” She added “that its performance on the global stage at Cannes Lions over the last few years had proved that MENA is now a market to watch in the creative arena.”

43 global jurors will shortly meet in Dubai to set industry benchmarks by deciding which of the entries are of award winning status. PR Jury President, Ann Maes, Managing Director, Ogilvy Public Relations Belgium, commented that “there’s magical work out there. These little gems need to be celebrated and shared – and I’m truly excited to be discovering them together with my team in Dubai.”

Dubai Lynx opens on Sunday 8 March, welcoming delegates to three days of exceptional content from world-class speakers as well as unrivalled networking opportunities with the region’s industry. The shortlisted work, as decided by the jury, will be exhibited from Monday 9 March onwards.

The Festival culminates on Wednesday 11 March with the Dubai Lynx Awards Ceremony where the 2015 winners will be revealed, hounoured and celebrated during the now legendary evening.

Further information can be found online at www.dubailynx.com.

Dubai Lynx 2015 Entries By Media and Country

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa.

Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 8th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com

About Lions Festivals
Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity and the Festival of Asian Marketing Effectiveness. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/

Key Dates:
Delegate registration open
Festival Dates: 8–10 March 2015
Dubai Lynx Awards: 11 March 2015