Here is a different way of looking at the Earth Hour, or rather a different way of utilizing it by brands, Durex created this viral video urging fans to support, and enjoy, earth hour to be good to the planet, luckily there will be no outcomes as result of this “enjoyment”, thanks to Durex!
The video was viewed more than 3.6 million times on YouTube in 1 week, I guess many people will be turning their lights off this year, and I’m pretty sure many of them will do so for more than 1 hour!
Good guys Durex 😉
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
