SEPTEMBER 25, 2013 — Today eMarketer, in collaboration with Starcom MediaVest Group (SMG), released its annual Global Media Intelligence (GMI) Report on media usage and spending trends worldwide, designed for brands looking to more effectively reach mature and emerging global markets.
The report is eMarketer’s largest, most comprehensive snapshot of the state of media consumption and expenditure worldwide, covering six major regions—Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe—and 40 countries.
In addition, the report contains more than 700 charts collected from over 150 global research sources—which SMG helped identify and gather for local and core markets worldwide—in addition to benchmarks, analysis and context provided by eMarketer.
“The 2013 Global Media Intelligence Report forecasts increasing worldwide adoption of mobile technology. As smartphones and tablets become ubiquitous, advertisers will be able to capitalize on this unprecedented opportunity to develop more meaningful experiences with consumers leveraging mobility and place, and they will increase worldwide mobile ad spending to an estimated $59.7 billion by 2017; a nearly fourfold increase compared with this year,” said Kate Sirkin, executive vice president of global research for SMG.
It is typically eMarketer’s most popular report annually.
“The GMI Report is simply outstanding,” said Sharon Walia (Braich), marketing insights manager for Intel’s partner marketing group. “It provides relevant, in-depth analyses and insights that help us quickly understand media trends. We often reference report findings in our brainstorm and strategic discussion sessions.”
Zac McQuistan, strategy manager at Microsoft Advertising, commented: “The Global Media Intelligence Report provides a wealth of information that helps us allocate our resources in markets around the world.”
Visa’s head of North America marketing, Alex Craddock, added: “The pace of change we are experiencing, in terms of how consumers engage with the evolving media options, makes eMarketer’s North America GMI Report a unique and invaluable source of easily digestible media trends that keep us on top of this ever-changing media environment.”
This is the fourth year running that eMarketer and SMG have worked together to develop the publication.
eMarketer president Lisa Church said: “It is rewarding to work with SMG to provide comprehensive, actionable research across regions and countries.”
Church added, “It’s also pleasing to see that it’s become a core part of clients’ planning processes for the upcoming year.”
Smartphone Usage to Nearly Double in the Middle East and Africa – eMarketer Report
About Starcom MediaVest Group
Starcom MediaVest Group (SMG), comprising global agency brands Starcom and MediaVest, is the Human Experience Company. At SMG, we believe experiences matter. They enhance lives and build brands, which is why we are dedicated to bringing brand experiences to life.
Ranked one of the largest brand communications groups in the world, SMG (www.smvgroup.com) encompasses an integrated network of nearly 7,300 employees in 110 offices worldwide, including human experience strategists, investment specialists, content creators and digital experts. SMG partners with some of the world’s leading companies, including The Coca-Cola Company, Kraft Foods, Procter & Gamble, Samsung, Walmart, among others.
In 2010, SMG was named ‘Media Agency of the Decade’ by Adweek.
SMG MENA, named ‘Media Agency of the Year’ at Dubai Lynx 2013, is the top media shop in the region in terms of billings by RECMA, the leading independent global monitoring and ranking source. SMG’s regional clients include Procter & Gamble, Emirates Airline, Samsung, Abu Dhabi Islamic Bank, Almarai, Saudi Telecom, GlaxoSmithKline, Tiffany & Co., Emirates NBD, adidas and Kraft Foods.
SMG is part of Publicis Groupe [Euronext Paris: FR0000130577], the world’s third largest communications group. Publicis Groupe is ranked as MENA’s largest and the world’s second largest media counsel and buying group, and is the first global network in digital and healthcare communications.
Starcom MENA website: www.starcommena.com
MediaVest MENA website: www.mediavestmena.com
Publicis Groupe website: www.publicisgroupe.com
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer