EMS Launches PixelParc – The First Apple Premium Reseller Store in the Northern Emirates

PixelParc to Open 10 More Stores in the GCC region

May 12th, 2013 Sharjah, UAE: EMS, a UAE based company which provides smartphones and mobility solutions, has launched PixelParc, the first Apple store in Sahara Center, Sharjah. PixelParc is an Apple Premium Reseller and stocks the latest Apple products and accessories, including the latest iPhone 5. The store was launched on 8th May 2013 at the Sahara Centre. The store is located in the newly constructed area of the mall.

PixelParc stocks all Apple products from iMacs to iPads to iPods etc. The store has a wide offering of branded premium accessories including JBL and Edifier, bags by Crumpler and Booq, covers and sleeves by Speck, headphones by Beats, portable hard drives, and much more.

Babar Khan, Chief Executive Officer, EMS, said, “PixelParc is a consumer offering from EMS. We are very excited about this venture and proud to partner with Apple as a Premium Reseller. EMS has plans to open 10 more PixelParc stores in the region. EMS has also partnered with Apple to be an Apple Authorized Reseller for Enterprise and an Apple Solution Expert for Education in the region.”

The store was inaugurated by Mr. Salah Bukhatir, CEO & Vice Chairman of Bukhatir Group, Mr. Saeed Ghobash, Chairman, Ghobash Trading and Investment Company and Mr. Nawwaf Ghobash, Director, Ghobash Trading and Investment Company.

As a unique proposition, PixelParc has created a dedicated training room for customers to better understand the features on Apple products. The store offers individual and group training courses. The expert technical team will help support customers on services and installations. Customers can take advantage of the training, education and enterprise solutions along with the expert support provided by the staff at PixelParc while students stand to avail special discounts at the store.

About EMS
EMS is a UAE based company that provides smartphones and mobility solutions to 100 mobile phone operators and 130 distributors across 56 countries in Middle East, Africa, South East Asia, Eastern Europe and CIS. EMS is committed to add value to mobile phone operators via services and solutions to help drive data revenue and retain customers, making them more competitive and profitable. For more information, please visit www.emsmobile.com.