ENG creates legacy with a new brand and superior signage at the Hotel Show 2008

ENG, previously known as Emirates Neon Group, the Middle East’s leading Signage Company awed the visitors of the Hotel Show 2008 with an impressive display of signage works.

With a 20-square meter stand displaying its most inspiring works in the domestic and international arena, ENG participated in the Hotel Show 2008, the region’s biggest hotel supplies event, held at the Dubai International Exhibition Centre, UAE.

The Hotel show was the second exhibition in the series of events that ENG chose to showcase its rebranded image. The company focused on presenting its Signage division, ENG Signage, by presenting a visual representation of all the high profile works of various bespoke signage for the biggest names in the Hospitality Industry including Grosvenor House, a Le Royal Meridien Beach Resort and Spa managed property, Madinat Jumeirah Resort, The Emirates Palace Hotel, Hyatt Regency Dubai.

ENG also presented its Digital division, ENG Digital previously known as ABC Digital by presenting at the show, the divisions highly sought offerings of its in-room TV channels. The Division has in-room channels installed in key 5 star and 4 star hotels and has gained tremendous feedback and support amongst hotel managements as it has led to remarkable levels of measurable in-house sales promotion for the hotels and other tourist products and services.

‘The Hotel Show has always been a great forum for players in the Global Hospitality Industry. We are sure that our expansion into North and East Africa in outdoor signage would be followed by extensive contracts in the region’s hospitality industry as well. Just as a lot of our clients are moving into new markets, the longevity of our relations takes us with them as well,’ said Group CEO, Rehan Merchant.