English Copywriter | Al Futtaim Group Dubai, UAE

GMASCO (www.gmasco.com) enjoys an enviable reputation as the Gulf’s most diverse full service communications, marketing and advertising agency in an industry typified by current decline, over-specialisation and lack of integration in other markets. Our Dubai location positions us in a still growing market at the hub of business in the northern hemisphere with a client base operating in more than 15 countries across the Middle East, Europe, the Sub Continent and Asia. Our offerings include every aspect of communications, advertising and marketing in traditional and new media formats.We are currently looking for an experienced English Copywriter to join ourآ Creative Teamآ in Dubai. Our key accounts include Lexus, Toyota, Honda, Hino, Automall, Hertz, Famco and TBA.
The purpose of this role is toآ be conceptually-led and address all the agency’s day-to-day writing requirements while adhering to the sensitivity of client deadlines.
Your duties will include the following:

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To understand briefs, generate unique concepts and to write long copies for various advertising mediums (press ads and radio spots, as well as brochures, point-of-sale materials, e-DMs andآ websites)

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Develop a selected concept into copy form to produce powerful and persuasive advertising in various media in line with the clients’ requirements

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Proofread and ensure all text produced by the Agency is word perfect

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Work to tight schedules

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Edit and develop text for house magazines of the agency and its automotive clients

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Review all the written copies for accuracy in grammar and spellings

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The focus of the role is on the BTL aspects

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Established in the 1930’s, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940’s and 50’s saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Group’s continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Group’s belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.

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