Eurobest Advertising Festival introduces two new entry categories Mobile & PR

The Eurobest Advertising Festival has today announced that Mobile and PR will be added as two further award categories to reflect the movements of the industry. Taking place from 7-8 December, Eurobest will now receive entries into a total of thirteen entry sections, all of which will be judged by dedicated juries onsite in Hamburg.

Philip Thomas, CEO of Cannes Lions, organisers of Eurobest commented: “Having consulted with the industry in Europe, and after the huge success of PR at Cannes, Public Relations has been an obvious missing element within Eurobest which we are happy to rectify. And after several years as being the Next Big Thing, mobile has clearly come of age as a communications medium for brands.”

With categories including Best Use of Digital PR and Best Use of Media Relations, PR will aim to honour the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their public.

Mobile Websites, Applications, Video, Games and Technology will all form part of the inaugural Mobile category.

The winners of these categories will be announced at the Awards Ceremony taking place on 8 December at the Curio-Haus, Hamburg, followed by the After Party.

Entries open on 26 August. For more information on how to submit entries, the awards ceremony, registration packages, seminars and much more please visit www.eurobest.com