21 November 2011 – The Eurobest Advertising Festival has today announced that a total of 4824 entries have been submitted for this year’s awards, up 11% compared to the 2010 Festival. Entries into the 13 categories from 36 countries will now be judged in Lisbon by 84 jury members to honour the best in advertising and communications at Europe’s largest annual awards and Festival.
Eurobest has seen a steady increase of entry numbers over the last two years since the economic downturn in 2009. Whilst most categories are up this year, there has been a substantial rise in Film Craft (+80%), Mobile (+76%), Promo & Activation (+30%) and Outdoor (+26%). Direct (+18%), Media (+18%), Design (+17%) and Film (+16%) have also performed well. There has been a slight decrease in the Integrated (-16%), Interactive (-11%) and Print (-7%) categories.
The top submitting countries in 2011 are Germany (1141) followed by France (616), Sweden (530), Switzerland (345), United Kingdom (303), Belgium (252), and The Netherlands (251).
Philip Thomas, CEO of Cannes Lions, organisers of Eurobest commented, “It’s encouraging to see such growth in the number of entries. It stands testament to Europe’s creativity and proves that the European community are still producing ground-breaking, innovative work that they are proud to submit as award-worthy. We look forward to showcasing all of the entries and honouring the best of them at the Festival.”
All of the entries can be viewed at dedicated kiosks, exhibitions and screenings during the three day Festival taking place from 28-30 November at the Cinema São Jorge in Lisbon, Portugal. Alongside this, delegates will also have the unique opportunity to view award winning work from around the world at dedicated 60-minute screenings. Winners from Cannes Lions and Eurobest’s sister Festivals, Dubai Lynx and Spikes Asia will all contribute to these regional showcases.
Winning entries will be announced and awarded at the Eurobest Awards Ceremony taking place at the close of the Festival in Lisbon at the São Luiz Theatre on Wednesday 30 November. Additionally, the winners of the Eurobest Network of the Year, Advertising Agency of the Year and Interactive Agency of the Year will be revealed and this year’s Advertiser of the Year honoured. The awards will conclude with the Eurobest After Party, taking place at one of Lisbon’s metro stations – Baixa/Chiado PT Bluestation – where delegates will be able to celebrate into the night.
Further information on the Festival and details of how to attend as a delegate can be found at www.eurobest.com.
About the Eurobest Advertising Festival:
Launched in 1988, Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated and Mobile advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival has been held in Stockholm, Amsterdam and Hamburg, where there were close to 900 attendees. Lisbon, Portugal, will be the host city for Eurobest 2011. Organised by the same team behind the Cannes Lions International Festival of Creativity, the Dubai Lynx International Advertising Festival and Spikes Asia, the Eurobest Advertising Festival is a purely European event.
Key Dates:
Delegate registration: Open
Festival dates: 28-30 November 2011, São Jorge Cinema, Lisbon, Portugal
Awards Show: 30 November 2011, São Luiz Theatre, Lisbon Portugal
After Party: 30 November 2011, Baixa/Chiado PT Bluestation, Lisbon, Portugal
Contact:
For further information, please contact:
Amanda Benfell, PR & Press Manager
Eurobest Advertising Festival, Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
Tel: +44-20-7728 4034; E-mail: [email protected]; Website: www.eurobest.com
Journalists wishing to attend Eurobest 2011, please register at www.eurobest.com/press-centre
