Events Director | Mackenzie Jones Dubai, UAE
The Role
Overview
Our client are an Events & Exhibitions Management organization in Dubai. Thy have a vacancy for an Events Director.
The Role
To direct, manage and develop the relevant Exhibition product(s). The role encompasses the following aspects related to the Exhibition;
People management and direction.
Budget creation and management.
Financial performance and budget/plan delivery.
Marketing direction.
Sales and agent management.
Operational direction.
Strategy and industry positioning/brand enhancement.
Performance Indicators;
Sales/Sponsorship Delivery.
Monitor competitor activity to identify new strategies for the event.
Establish and maintain relationships with partners.
Ensure the database is managed to maximise its effectiveness.
Promote best practice in sales.
Identifies potential customers.
Develops existing relationships.
Achieves Sales and Sponsorship targets.
Appoint and manage Agent network.
Customer Focus.
A good understanding of:
Customer needs, coupled with an ability to tailor solutions to meet those needs.
Achieving new business and ensuring customer retention rates are achieved.
Strategy
Good knowledge of and contacts within relevant industry sectors.
Creates and develops new ideas for the event.
Monitor competitive show strategies.
Segmentation of market.
Look for opportunities to geo clone show.
Business Develop the Exhibition brand(s).
Maximise the business development opportunities for each Exhibition.
Use internal resource to develop the event into new markets.
People Management/Team Focus
Denonstrate effective leadership skills (lead by example, behaviors)
Recruit, motivate and empower a team
Communicate effectively with the team
Develops individual and team capability
Contribute fully to wider business issues
Develop sales incentive systems to help focus staff on target attainment
Delegates and encourages others to do so
Conduct Bi annual appraisal system and review career development of each member of the team
Act as a mentor to high potentials
Develop and train a succession plan for this role.
Promotes and utilises interپ]team working to tackle business projects
Coach at a range of levels on business and operational issues
Use the experience of other teams to improve own teamپfs performance
Communicate business direction to team members through communication channels
Manage people through the internal processes e.g. return to works, appraisals etc.
Stakeholder Management
Manage and develop key stakeholder relationships
Understand and monitor supplier relationships
Oversee floor planning
Monitor and manage venue relationships
Finance
Establish realistic annual budget based on approved rate card
Monitor ongoing performance against budget through monthly review of revenue and costs using the budget tracker
Establish monthly forecasting process to determine likely show result in budget tracker
Achieve revenue and contribution budget/forecast
Grow show margin in accordance with 5 year plan
Ensure billing is done in accordance with contract
Ensure debtors are collected in accordance with contract and in full prior to the show
Monthly management reporting to a high standard and within deadlines.
Prepare budgets to support regional growth.
Marketing
Oversee the development of the marketing strategy and marketing objectives for the event(s)
Work with Marketing Manager to increase visitor numbers and quality and improve the look and feel of the event.
Establish and maintain relationships with relevant industry trade publications
Ensure marketing branding is in line with DMG branding standard
Oversee database development in conjunction with database department and Marketing Director
Director
JOB CONTEXT: Define organisational policy and other factors that have a critical impact on the job
The event and people must be managed within company guidelines, policies and procedures.
Stakeholders internally e.g. Conference, Finance, HR also have to be fully considered and incorporated within the management of the event.
The sectors and events relevant to the show(s) need to monitored globally and regionally
Trends and best practices within the events sector need to be monitored and, where relevant, implemented.
Requirements
The Person
Minimum Qualifications and Knowledge:
No qualifications necessary a proven track record in Events Management is essential
Minimum Experience:
5 – 7 years experience within Events with 2 – 3 years project management experience.
3 – 5 years People Management experience
Full budget control and forecasting experience
Financial management and planning
Staff and team management
Exhibition management
Proven track record with sales and sponsorship delivery
