Online media | Fantasy Sports, a new online ad market
A new online ad market is being created, Fantasy Sports is generating booming revenues through ad spends and subscriptions. 15 million people are laying out more than $1.5 billion on fantasy sports and marketers are spending in order to take advantage of this revolutionary medium.
According to a study by University of Mississippi most of Fantasy Sports players are home-owning men with an average age of 36 who are spending an average of 3.8 hours a week indulging themselves while they are managing their teams. Eric Bader, senior VP at Media-Vest Digital quoted “They’ve got a high household income, most are married, educated, big spenders, and they spend a lot on fantasy sports.”
Fantasy-sports networks such as Yahoo, CBS Sportsline, ESPN and Fox Sports/MSN are all selling advertising and according to media buyers the price of entry for advertisers has skyrocketed as fantasy’s popularity has grown among marketers seeking engaged audiences. This football season, networks are also adding a host of features such as mobile alerts and interactive TV applications.
