Dubai, UAE, 3 May 2012: Grand Cinemas, the region’s largest cinema chain, showed an advance screening of ‘The Avengers’ in IMAX 3D at Ibn Battuta Mall on Wednesday, 2nd of May.
Over 250 guests, including media, film directors, designers, bloggers and movie critics, enjoyed the screening of one of the most anticipated movies of the year in the country’s only IMAX theatre.
Jean Ramia, Grand Cinemas CEO said: “I fully expect ‘The Avengers’ to be one of the highest-grossing movies in the region this year. It was great to see our guests thrilled with the IMAX 3D experience, as we are always keen to include them in our exclusive events. We also wanted to showcase our new branding and explain our new positioning. The guests got to experience this first-hand.”
Grand Cinemas recently launched a new campaign known as “Why Not?”. The campaign gives consumers the chance to see unusual events, surprises and experiences when they visit Grand Cinemas. On April 27th, nine GC theatres throughout Dubai and Sharjah celebrated “Why Not?” day, with all-day activities and over 5000 prize giveaways.
The campaign is the driving force behind the company’s dynamic new corporate identity, unveiled last week. The new brand is designed to reflect Grand Cinemas today, a growing business with a history of innovation focused on giving consumers a smart, entertaining and surprising experience.
The Avengers is released in UAE theatres May 3rd.
ABOUT GRAND CINEMAS Founded in 2000 with the flagship Grand Cineplex theatre, the Grand Cinemas brand has grown into a dazzling statement of quality entertainment, consistently striving to set the industry standard – and succeeding. The proof is in the steady proliferation of the franchise and the acquisition of major theatre chains regionally. Today, the Grand Cinemas name stands boldly over 23 multiplexes – a staggering 180 screens – throughout the Middle East, making it the region’s largest chain of theatres. Ongoing expansion will see seven new projects unveiled within the next two years. www.grandcinemas.com
ABOUT GULF FILM LLC Established in 1989, Gulf Film is the region’s leading film distributor, responsible for the lion’s share of Arabic and English titles across the Middle East. The company’s movie sources range from American principals such as Universal Studios, Paramount and Dreamworks to independents such as Spyglass, Mandate, Summit, Relativity Media and Lionsgate. In 2000, Gulf Film further expanded its industry profile through the creation of an exhibition arm – Grand Cinemas – and currently distributes and exhibits over 200 titles per annum. www.gulffilm.com
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
