Few months ago Lürzer’s Archive launched a campaign called “Great Ads. No one knows how. Everyone knows where.” created by BBDO Moscow, the campaign tried to imagine how some of the greatest ads published in the magazine were created, and to push this campaign further, the magazine has launched a mobile app that will help industry professional be part of this campaign.
The new app is connected to Lürzer’s Archive’s database, allowing you to browse through the best ads published in the magazine, once you choose the ad that you want to imagine its story, you can select members of the creative tema you want to involve, then start imagining.
Below are some ads from this campaign, you can view more on their Facebook page
The app can be downloaded here: http://itunes.apple.com/us/app/the-great-ads-tool/id530085036?mt=8
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
