Hala Badri receives Brand Leadership Award at World Brand Congress

The event was held in Mumbai as part of the 22nd Edition of the World Brand Congress, under the theme ‘Sustainable Brands’

Hala Badri, Executive Vice President, Brand and Communications, du, received a Brand Leadership Award during the Global Brand Excellence Awards, held on 22 October in Mumbai as part of the 22nd Edition of the World Brand Congress, under the theme ‘Sustainable Brands’.

Dubai, UAE, 23 October 2013: The award was presented to Badri in light of her visionary leadership of du’s Brand and Communications division, which has flourished under her guidance.

“It is an honour and a privilege to have been recognised by my peers on an international level,” said Badri. “I would like to thank the Brand Leadership Awards judging panel, as well as my colleagues within the Brand and Communications department. We have worked seamlessly as a cohesive team to create the brand that du has grown to be – an Emirati brand with a vision of a sustainable future in all that we do.”

Each Award presented during the Brand Leadership Awards is intensively researched by experts, who produce a shortlist of individuals based on their extraordinary work and track record of achievements. The shortlist is then reviewed by a jury comprising senior professionals from across the globe, who chose winners based on their strategic perspective; future orientation; track record; compliance, integrity and ethics; ability to foster sustainability, and market competencies.

More than 500 people attended the Awards ceremony, including international participants, invited guests, speakers, dignitaries and Awards winners.

The World Brand Congress is strategically partnered by CMO Council USA and CMO Asia, and governed by an Advisory Board, comprising senior professionals from various countries who guide the strategic design and content of the Congress. This year’s Congress is chaired by Rajesh Kumar, Head of Marketing (Indian Sub Continent), SAP India Pvt. Ltd.

About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries – we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.

By the end of Q1 2013, more than 6.6 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA’s Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011.

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name ‘du’.