Head of Marketing Communications | Nawras Muscat, Oman
The Role
As Head of Marketing Communications, you will? lead the creation of the marketing communication campaigns for Nawras products and services designed to guarantee creativity and clear messaging aimed at generating revenue and the return of investment to sustain rapid growth and continuous improvement. This position will create the key message platform for the organization, as well as, develop and execute strategies necessary to increase awareness to all related campaigns for the company and to lever all communications channels.
* Develop the Nawras communications strategy on an annual basis, provide a detailed quarterly activity plan and ensure that all communications are in line with the agreed strategy.
* Develops ATL and BTL communication material for offers and promotions, in line with requests from Proposition Management.
* Manage external agencies for advertising and the use of the media, including outdoor press, TV, radio, online and joint activities with dealers and partners.
* Create, launch and implement a comprehensive, targeted, and sustainable communications program that supports Nawras’ mission
* Develop and execute a major media outreach plan for significant new product launches or initiatives
* Create and execute large scale, web-based campaigns to expand awareness and align resources for Nawras
* Create and execute an internal and external communications strategy
* Develop Direct Marketing strategy on annual basis and in close liaison with Sales
* Manage the annual Marcom budget, split it properly on projects, and follow it up to avoid any over spending.
* Optimize the Communication spending to guarantee the best value for money spent.
Requirements
You should have a university degree in Marketing, Communications or a similar subject, preferably holding a Master’s Degree and has a minimum of 7 to 10 years of experience (out of which is 7 years experience in a marketing communications related function). An agency experience is desirable, otherwise an extensive experience in an in-house function will be considered.
* Team player
* High quality service orientation
* Attention to detail
* Ability to multi-task and meet deadlines, even when under pressure and against rigorous/tough deadlines
* Ability to conceptualise and visualise ideas and artwork/campaigns
* Good MS Office skills
* Good problem solving skills
* Good project management skills
* Good communication skills
* Excellent written and spoken English
* Excellent written and spoken Arabic
