Head of Marketing | Fabric Dubai, UAE

Our client has provided the Middle east region with business intelligence for more than 50 years. As a result of continued growth they are now seeking applicants for a Head of Marketing within the events division.

The main responsibilities will include:
– Working alongside the Marketing Director
– Signing-off all promotional plans ensuring that pre-plan analysis has been completed effectively
– Approving contra deals and considering all collaboration opportunities across all the organisations companies ensuring that all costs are optimised to drive results and that any tests are accurately planned.
– Monitor monthly media mix and produce observations and recommendations monthly to Marketing Director.
– Recruit marketing talent, to ensure staffing levels are aligned to the forecasted number of events, and turnover is anticipated and planned for.
– Mentor and train all new recruits, including inductions to all relevant departments.
– Carry out at a minimum annual appraisal for all team members, objectively assessing performance and setting stretch objectives in line with the wider divisional objectives.
– Manage, develop and motivate individuals to meet their objectives.
– Carry out at a minimum quarterly training events for the marketing team.
– Lead the team in database build techniques and best practice, setting targets per event for new data acquisition.
– Seek to continuously improve marketing results through innovation and creativity
– Embrace digital routes to market, and lead the team in the implementation and measurement of social media marketing, digital content marketing, SEM and SEO.
– Monitor marketing methodologies and approach to ensure all opportunities are being maximised and built upon.
– Ensure statistically valid tests are carried out on every promotion, and results and published and acted upon.
– Lead brainstorming meetings and engender a culture of innovation, to develop and harness innovation and creativity.
– Develop relationships with other marketing managers across our organisation to share ideas and results.

We are an international recruitment consultancy focusing exclusively on the digital, PR, communications, sales, marketing and information sectors.

Our consultancy goes beyond finding and nurturing the best talent. For our clients we offer tailored advice on recruitment strategy, from competency based interviewing to staff retention.

With offices in London and Dubai, we have a ten year heritage in international recruitment. Our services cover Western and Eastern Europe, Turkey, the Middle East, India and the Far East.

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