The Role
Our client, leading TV, Media and Entertainment organisation is seeking to recruit a Head of Marketing . You will be directly reporting to the Channel Head
Dimensions & Accountability (KRA’s)
• Marketing and communication leader with Arabic broadcasting expertise.
• Experienced in being a Brand custodian for a channel/Network/Broadcaster.
• Proven experience in driving awareness and reach for an Arabic channel/Network/Broadcaster.
• Thorough knowledge of Pan Arab; ATL, BTL, OOH, Digital, Trade and creative media.
• Experienced in Arabic TV channel positioning, promotion and communication.
• Ability in delivering GRP’s driven marketing performance.
• Well networked with senior Pan Arab Arabic Media professionals.
• Experience with competitive channel strategies of Arabic GE channels.
• Sound knowledge of Pan Arab audience landscape with a special focus on K.S.A.
• Experience with TV ratings performances in the Pan Arab landscape with a special focus on K.S.A.
• Channel Budget planning and resource management skills.
• Proven expertise formulating winning strategies and communication design for all media.
• Proven abilities in creating high value barters and winning cross platform ideas.
• Excellent relationship skills in Advertising/ creative Agency, media and multiple vendor management.
• Sound knowledge of Pan Arab audience landscape with a special focus on K.S.A.
• Proven success in leading a marketing vertical from the front.
• Good leadership and motivation skills.
RequirementsExperience, qualifications and skills required: - Graduate in any discipline, a management degree will be an added advantage. - Valid UAE Driving License; - Fluency in Arabic and English (written and spoken) |
About the Company
Manpower Professional, a division of Manpower Inc., offers comprehensive, expert recruitment services backed by award winning training, assessment and selection and outsourcing. Our extensive resources, world-class client list, and reputation attract a diverse group of talented candidates, with every level of education, skills and experience. Manpower Professional helps find and retain top people in IT, accounting, banking, finance, engineering, Sales and marketing.
