Heineken® hits back following debate over authenticity of new TVC, ‘The Odyssey’

Amsterdam, February 3rd 2014 – Heineken® has issued the above response to sceptics’ comments on its latest advertising campaign, ‘The Odyssey’, after debate was sparked online about whether the men in it were truly skilled.

Heineken’s newest campaign, The Odyssey, showcases that all men have unique skills, by showing twenty real men demonstrating their own legendary talent.

Sandrine Huijgen, Global Communications Director HEINEKEN, commented: “When we saw the comments about The Odyssey TVC, we wanted to show that there are no boundaries between real and fake, proving that real men have unique skills, and everyone is legendary at something.”

By unveiling the casting video of this commercial, Heineken wanted to show the behind the scenes of advertising – no tricks, no fakes, it’s all real. Everyone is legendary at something.

Watch the genuine response of our official PR representative Dymfke van Der Gaal.

Discover the story behind every talent in the Odyssey interactive film:

HEINEKEN ‘THE ODYSSEY’ CAMPAIGN CREDITS (TVC AND DIGITAL)

1. HEINEKEN ‘THE ODYSSEY’ TVC CREDITS

HEINEKEN
Global Brand Director: Gianluca di Tondo
Global Communications Director: Sandrine Huijgen
Global Digital Director: Paul Smailes
Global Communications Manager: Josefien Olij
Global Digital Manager: Dario Gargiulo

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: Mark Bernath & Eric Quennoy
Creative Directors: Thierry Albert & Faustin Claverie
Art Director: Henrik Edelbring
Copywriter: Toby Moore
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Elissa Singstock
Strategic Planner: Nick Docherty
Communications Planner: Richard Oldfield
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Account Executive: Elianne Vermeulen
Head of Studio: Sharon Kwiatkowski
Studio Artist: Anthony Fabre
Project Manager: Jackie Barbour/ Stacey Prudden
Business Affairs: Emilie Douque

FILM PRODUCTION
PRODUCTION COMPANY: MJZ Films
Director: Tom Kuntz
Director of Photography: Tim Maurice Jones
Producer: Suza Horvat
Executive Producer: Debbie Turner

EDITING COMPANY: WHITEHOUSE POST LONDON
Editor: Russell Icke
Producer: Lisa Kenrick
Assistant Editor: James Forbse Robertson

AUDIO POST: GRAND CENTRAL SOUND STUDIOS
Sound Designer/Mixer/Music Mixer: Raja Sehgal

MUSIC
Artist / Title: 16 Toneladas – by Noriel Vilela
Music Company
Publishers: Warner Chappel Music, Inc. / Chester Music Ltd
Master Owner: EMI Music Netherlands B.V.
Music Supervisors: Mad planet – Sam Morris, Amp Amsterdam
Additional Music Composition: Menlo Park Music London

POST PRODUCTION: THE MILL
Flame: Jay Bandlish
3D: Dave Fleet
Producer: Rachel Stones
Telecine: Company 3, Stefan Sonnenfeld

PRINT PRODUCTION
Photographer: Erik Ian

2. HEINEKEN ‘THE LEGENDARY CASTING’ DIGITAL CREDITS

HEINEKEN

Global Brand Director: Gianluca di Tondo
Global Communications Director: Sandrine Huijgen
Global Digital Director: Paul Smailes
Global Communications Manager: Josefien Olij
Global Digital Manager: Dario Gargiulo

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: Mark Bernath & Eric Quennoy
Creative Directors: Thierry Albert & Faustin Claverie
Art Director: Henrik Edelbring
Copywriter: Andrew Dobbie
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Elissa Singstock
Strategic Planner: Nick Docherty
Communications Planner: Richard Oldfield
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Account Executive: Elianne Vermeulen
Project Manager: Jackie Barbour/ Stacey Prudden
Business Affairs: Emilie Douque

DIGITAL PRODUCTION
PRODUCTION COMPANY: MJZ Films
Director: James Gilchrist
Director of Photography: Florrian Hoffmeister
Producer: Stephen Johnson
Executive Producer: Debbie Turner

EDITING COMPANY: WHITEHOUSE POST LONDON
Editor: James Forbse Robertson

DIGITAL POST PRODUCTION: THE MILL
Producer: Rachel Stones