Hertz UAE, the market-leading car rental company, today announced it has been awarded Superbrand status for 2010, further enriching the company’s established status as the number one choice for both business and leisure travellers in the country.
The Superbrands council in the UAE consists of eminent industry figures including H.E. Sheikha Lubna Bint Khalid Al Qasimi, Minister of Foreign Trade, Colm McLoughlin, Managing Director of Dubai Duty Free and Laila Suhail, CEO, Dubai Events and Promotions Establishment amongst others.
Nigel Johnson, General Manager, Hertz UAE, said:
“This is indeed a great honour for all of us at Hertz UAE. The prestigious award is recognition of our tireless efforts to provide our customers unrivalled service.”
“We strongly believe that constant investment in our people yields results by providing our team with the skills set and autonomy to achieve greater customer service. Alongside this, our investment of buying 4,000 new cars this year reinforces our position as the car rental market leader in the UAE,” added Nigel.
The recognition follows a strict selection process by the UAE Superbrands Council and over 2,500 marketing professionals from more than 3,000 brands within the UAE.
Superbrands is a worldwide independent arbiter on branding which began in 1994 and analyses the history and strength of different brands in over 40 countries.
Hertz UAE is the trusted partner for government entities and major multinational companies. The company currently has the youngest and latest models in its fleet ranging from hatch backs, saloon cars, luxury sedans, four wheel drives and commercial vehicles.
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer