AMSTERDAM – April 28th 2014: The latest TVC from Booking.com, Planet Earth’s #1 accommodation site, celebrates the lone female traveller after insight reveals that women feel more confident as a result of traveling alone.
Findings released today as part of the first Solo Travel Report commissioned by Booking.com, has revealed half of female solo travel enthusiasts (50%) are now more likely to holiday alone than they were five years ago. Whilst it might be the assumption that solo travel could be about an escape from everyday mundane life, the report showed that these women are more inclined to want to get away from it all to experience new cultures, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves.
Created with Wieden+Kennedy Amsterdam, the 30-second ‘Brianless’ TVC celebrates this insight and the empowerment of the woman solo-traveller. The film tells the story of Jen, who loves her partner Brian, but doesn’t necessarily love the same type of holiday he does. Will she miss him or will this be her vacation of a lifetime?
The Booking.com Solo Travel Report concluded the trend also looks set to grow with over half (51%) of female solo travel fans saying they plan to do so again in the next 12 months. Additionally, over 80% of female Booking.com users interviewed separately claim they feel more confident when taking a trip by themselves. A number of factors are thought to be at play here, including the reassurance obtained by using a trusted site to book their accommodation.
“Our research suggests that female solo travel is a phenomenon that is here to stay,” comments Paul Hennessy, CMO at Booking.com. “Booking.com is at the heart of all travel planning, and gives us all that comfort we need when making our accommodation bookings. The Booking.com platform is committed to empower all travelers, no matter whether you’re going it alone or with friends, with the ability to book with confidence anywhere in the world, thanks to our destination finder and 27 million reviews.”
With more than 25 different accommodation varieties and over 450,000 properties in 200 countries, Booking.com has the best accommodation offering in the world, ensuring that women traveling alone can feel confident that they will get it right every time they book a trip away.
Further demonstrating the epic breadth of accommodation and proving the site’s got whatever a customer is looking for, Booking.com also recently released the 30-second ‘Golf’ spot. Despite being one of the most frustrating sports in the world, golf is a game of love. Those who play it, love it deeply – so much so they go on vacation with it. With the widest range of incredible golf resorts on the planet, golf fanatics can ensure they’ll find that perfect spot where they can sleep, eat, talk and play this beloved game. Of course there are days when the game of golf may not love them back, but even a triple digit scorecard spanking hurts less when the 19th hole is a champion ‘Booking.yeah’ golf accommodation.
‘Brianless’ will air across the UK and US from Monday 28 April 2014, while ‘Golf’ is live now in the UK, USA, Canada and Australia. Both spots can also be viewed on Booking.com’s YouTube channel.
BOOKING.COM BRIANLESS AND GOLF TVC CREDITS
BOOKING.COM
CEO: Darren Huston
CMO: Paul Hennessy
Brand Director: Cort Cunningham
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: Mark Bernath & Eric Quennoy
Creative Director: Genevieve Hoey & Zach Watkins
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Elissa Singstock
Planner: Daisy Plummer
Communications Planner: Richard Oldfield
Group Account Director: Jordi Pont
Account Director: Courtney Trull
Account Manager: Alex Allcott
Project Manager: Jackie Barbour
Business Affairs: Emilie Douque
FILM PRODUCTION
PRODUCTION COMPANY: TRAKTOR
Director: Traktor
Director of Photography: Bojan Bazelli
Producer: Rani Melendez
EDITING COMPANY: FINAL CUT LONDON
Editor: Edward Line
AUDIO POST: GRAND CENTRAL RECORDING STUDIOS, LONDON
Sound Designer/Mixer: Raja Sehgal
MUSIC
GOLF – Music Track: ‘Nineteenth Hole’, written by Joseph Reuben
GOLF – Music Company: Menlo Park Music London
BRIANLESS – Music Company: ABOMB Music London
POST PRODUCTION: MPC Amsterdam
VFX Supervisor: Franck Lambertz
Colourist: Jean-Clement Soret
VFX Producer: Julie Evans
MEDIA AGENCY: W+K NY
*Survey conducted by Vision Critical of men and women, 25-45, who have travelled in the last 12 months from the United Kingdom, USA, Canada, Australia and Germany, April 2014
About Booking.com
Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 42 languages, offers more than 454,000 hotels and accommodations in 200 countries, features 27+ million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 17 years of experience and a team of over 6,500 dedicated employees in 115+ offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com.
About Wieden+Kennedy Amsterdam
Wieden+Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between good companies and their consumers. Founded in 1992, the Amsterdam office is a truly international agency purposefully built to produce global and pan-European campaigns. Clients include Heineken, Coca-Cola, Booking.com, GE, Nike, Powerade, Electronic Arts, Women Win and EYE Film Institute.
www.wkamst.com
