ikoo to showcase diverse product range at GITEX

Middle East’s largest online advertising network provides essential business tools and insights

Dubai, United Arab Emirates: September 27, 2011: ikoo, the largest online advertising network in the Middle East and North Africa, will showcase its complete line-up of advertising products and services, which provide astounding consumer benefits at the brand new GITEX Digital Marketing initiative.

The range of ikoo’s products that will be featured at GITEX will cover different advertising objectives: audience reach, brand engagement, and user response and performance. With more than 35 million users visiting ikoo network sites, audience reach is a particular strength of ikoo’s. Providing a variety of display banner sizes across more than 120 sites, and with sponsorships and channels that cover different audience segments, ikoo’s network offering is yet to be matched in the region.

Also showcased will be the portfolio of engagement-focused products, which allow viewers to interact directly with brands and campaigns, ensuring the highest ad recall and memorability. With these products, ikoo makes use of its proficiency at correctly targeting users with the right campaigns, using the right forms of media.

Ikoo will also introduce its reveal details about its newly launched Performance-Advertising network, which is second to none in the MENA region. ikoo’s world-class tracking platform is sure to increase advertisers’ online revenues and sales, by identifying and acting upon any possible campaign improvements.

With the online advertising industry’s steady growth, Isam Bayazidi, Chief Executive Officer of ikoo, highlighted the importance of ikoo’s participation at the first GITEX Digital Marketing initiative “We are glad to be part of GITEX this year, especially with the new focus on Digital Advertising” he said. “With our full range of products, we are confident that we will impress all our prospective clients. We are also determined that anyone visiting our stand will walk away with an understanding of the power of online advertising, and how our products and network capabilities can fit their future marketing plans”

About ikoo:
ikoo is the largest advertising network in the MENA region, combining more than 120 websites of leading publishers in the fields of sports, women, news, business, automotive, and more. The ikoo network attracts almost 35 million monthly unique visitors and serves more than 1.4 billion monthly impressions.
ikoo is part of Jabbar Internet Group, a leading group of internet services and e-commerce properties that is driving and shaping the internet scene in the Arab world. In addition to ikoo, the group owns and operates souq.com, cashU, Sukar.com, Cobone.com and Tahadi.