Advertising Account Director | Doha

Advertising — By Samer Marzouq on March 8, 2009 at 4:51 pm

Responsible for day-to-day coordination of agency activities and client contact on one or more accounts, the Account Director builds strong/lasting relationships with clients, based on progress in achieving the client’s marketing objectives with efficiency which results in profit for the agency. In this role, the Account Director insures that the agency provides:
• Sound and responsible marketing counseling and planning
• Proper and innovative execution of work in all areas
• Accurate and strong budget monitoring and control
• A consistently superior product

For this position, fluency in English is essential; fluency in Arabic as well is preferred. Experience in an agency in the GCC is essential, with experience in Qatar preferred.

Duties and Responsibilities
• Develops in-depth expertise in client’s business and markets.
• Builds rapport and credibility with client, based on trust and expert counsel.
• Organizes/spearheads client presentations.
• Provides leadership within the agency on behalf of the client and prepares all work requests.
• Develops workable budgets, work plans and realistic timetables.
• Stays alert for opportunities to grow client business and billings.
• Keeps Group Account Director informed of/involved with client activities/problems.
• Guides day-to-day development of advertising activities within approved plans. Ensures that progressive stages are approved with adequate time to meet schedules.
• Collaborates with Group Account Director on preparation of marketing recommendations, strategies and actions for the client.
• Submits ideas and cost estimates to client(s) for approval.
• Monitors all budget, research and production activity on assigned accounts and communicates status of each project to appropriate agency and client personnel.
• Maintains communications with appropriate agency and client personnel to ensure positive workflow.
• Reviews and approves client billings.
• Uses market research information to evaluate, adjust and redirect campaign.
• Generates leads and new revenue streams.

Key Characteristics
• Open minded, positive attitude, proactive and self motivated, independent and analytical thinker, team oriented, flexible, adaptable, professional, problem solver.
• Autonomous and self sufficient yet meticulous.
• Love to learn new stuff, always open to learning and collaborating.
• Not afraid to ask questions in order to find the right answer or solution and sometimes deliver the answers people don’t want to hear.
• Sense of humour and a “roll with the punches” attitude.

Technical Knowledge
All members of the Account Group must be proficient in the following programs:
• Microsoft Excel
• Microsoft Word
• PowerPoint
• Good working knowledge of Microsoft Outlook
• Basic computer know-how (e.g., Windows Explorer)

Qualifications
The Account Director should have an undergraduate degree and a minimum of five years of account management experience in an agency environment.

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