Assistant Brand Manager | Manama, Bahrain
Marketing — By Samer Marzouq on March 27, 2010 at 12:13 pmThe overall role of brand management is to create consumer demand.
Responsible for formulating the brand’s long-term strategy and developing and executing marketing plans.
Define the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly.
Execute marketing initiatives in support of long term strategies through leadership of the business unit team.
Accountable for delivering the brand’s profit, volume and market share objectives.
Requirements
3 – 5 years’ successful experience in brand marketing
Marketing or Business related degree
Have an instinctive feeling about future product concepts
Have strong marketing skills and knowledge
Be creative, entrepreneurial thinkers
Have good analytical skills
Have excellent communication and listening skills
Have a solid understanding of product development



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