Marketing & Product Research Specialist / Officer | Deeko Bahrain

The Role
1. Prepare the marketing plan for the company
2. Plan for seasonal promotional activities for ramadan – special promotion packs for different periods and monitor success in terms of sales etc
3. To analyse on a monthly basis product-wise and market-wise sales performance of our manufactured DANA products and suggest ways to improve the same
4. Monitor competitor prices, special offers and monitor any impact on our sales
5. Contact design agencies whenever we have a new product or when packaging requires redesigning for catalogues and product advertising, to obtain prices, liaise with the agency to ensure they know our requirements from start to finish
6. Update any sales literature i.e; on our website, catalogues and promotional material to support sales i.e; shelf talkers, danglers, poster stands, planograms
7. Liaise with the QA department to ensure correct dimensions of product packaging, packing per carton and so forth
8. Regular visits to the market to follow competitors activities
9. Ensure proper merchandising is carried out according to the planograms to ensure maximum visibility of our products in all A & B retail outlets
10. Implement product advertising through Billboards, magazines within budgetary limits if and when and where required

Requirements
MBA graduate with hands on experience in the marketing of FMCG products
Should be able to carry out market studies for existing and new products, devise marketing strategies, advertising and promotion schemes, research for new products etc.
Should have good written & verbal communication skills with proficiency in MS Office.

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