Assistant PR Manager | Edge Resourcing Dubai, UAE

We are currently working on behalf of a leading luxury retailer to find a confident and experienced PR professional to join their team.

The main job purpose is to contribute to developing PR strategies and actions in line with the brands?¦ marketing plans, so to maximise the brands?¦ exposure and contribute to building the brand identity.

Duties Include:

1. Write/ edit press releases, speeches, articles, develop Q& A standards, recommend official press statements, identify news opportunities from available sources to maximise media coverage for the brand. Handle the PR aspect of a possible crisis situation for the respective accounts.

2. Plan the press office despatch schedule, use effective forms of media and communication to build, maintain and manage the brand image.

3. Organise and attend press conferences, special events, launches etc., network with associated service providers or facilitators and build goodwill relationships with the press.

4. Propose concepts for events in coordination with Events Manager, manage them, identify effective brand associations through sponsorships and leverage the participation through different approaches aimed at maximising PR mileage.

5. Prepare reports/ verify those prepared by subordinates, periodically, on the various press releases and events/ sponsorship programmes to assess the quality and effectiveness of PR efforts for the respective brands. Present PR evaluation reports with recommendations to enhance the brands?¦ image.

6. Act as a common interface for the customers, suppliers and clients in communicating the brand image as per the communication standards and marketing plans.

7. Supervise, guide and coach subordinate by establishing and developing work processes, setting targets and motivating them to perform better for ensuring quality and efficiency of work.

Requirements

Salary Level – AED 15-18K + benefits + bonus

Industry – Ideally Luxury retail or if not, fashion, cosmetics etc is fine.

• Bachelor’s degree in Business Administration or Mass Communication / Journalism with 5 years relevant experience
• Good inter personal skills & communication skills
• Ability to work to stretching targets and deadlines
• Preferred work experience in Agency – Retail / Lifestyle
• Writing Press Releases

Apply Now!