I’m selling my car cause I really want a new Polo

Advertising — By Samer Marzouq on December 14, 2010 at 10:31 am

This is a cool idea, VW created these double-sided ads in the newspapers so people use them to advertise their cars, passengers and other drivers could see the ad along with a message to highlight that the owner is selling the car to buy a new Polo, and on the other side, all the owner can see is the picture of the Polo, pretty smart!

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry

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