BMW: Goodbye logo placement, hello afterimage effect

Advertising — By Samer Marzouq on December 13, 2010 at 9:00 am

Germans are not only innovative with cars, they are brilliant with advertising as well! This Superpike cinema commercial by BMW didn’t contain any logo, instead BMW’s logo was falshed into the minds of the audience, and when they were asked to close their eyes, the logo appeared as an afterimage! Pretty cool and innovative.