Brand Manager | AWI Company Dubai, UAE

The Role

• Job Objective:

Responsible for developing and implementing marketing strategies for the Waseet brand (both online and offline); creating a positive image; participating in ad campaigns; coordinating with the creative department; looking into the budgeting aspects and positioning a brand in the right manner. And manage multiple brands’ presence in social media/Internet communities to generate awareness, opportunities, and more effectively connect with customers.

• Main Responsibilities:

- Propose new marketing ideas and then secure support from internal and external stakeholders to execute these programs.
- Brainstorm as part of the Interactive Media team on new ideas and future trends.
- Compose and test communication literature and ads and coordinate with creative and all operations for local adaptation.
- Coordinate and monitor all marketing plans from creative inception, to production, and post-analysis.
- Assists in developing and executing promotional initiatives.
- Assists in the identification and development of sales ideas and works with other business unit team members to execute them.
- Stay in constant communication with sales teams to get their communication needs.
- Assist with market analyst /researcher to analyze changes in the market and monitor competition in coordination with local offices and identify potential areas of growth opportunities, based upon consumer needs and habits.
- Overseeing the production of all brand’s related advertisements, communications, and PR activities both offline and online.
- Assist in developing draft advertising layouts and text as campaign materials and presenting to manager for approval and review.
- Managing layouts and content, and designing of communications such as presentations, newsletters, event support materials, research papers, and brochures, websites, press releases and other marketing channels.
- Design, implement and manage online & offline marketing programs focusing on building awareness and customer acquisition.
- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
- Coordinating the launch of marketing & promotional campaigns to external customers as well as internal audience and sister companies.
- Work closely with the online division to build strategic online alliances and online marketing partnership programs.
- Continuously evaluates social media technologies and tools and makes appropriate recommendations. Stays on top of industry trends and news.
- Actively participates in the launch and management of social media presence on sites like LinkedIn, Facebook, Twitter, and more
- Professionally represent the company across a variety of social media pages.
- Monitoring of the web for comments about the company and its products or services.
- Arranging necessary aids for speaking and attending presentations and giving feedbacks to the presenter(s)
- Provide support for other areas of marketing as needed.

• Reporting to : Marketing and Business Development Director
• Other interactions : Head of Departments
• Duration : Permanent
• Desired start date : January 2011
• Probation : 3 to 6 months
• Working hours : Sunday- Thursday; 9h00 am – 6h00 pm

• Package: AED 15,000 – 18,000
+ Bonus: Yearly bonus dependent purely on performance appraisal
+ Other Benefits: Medical Insurance + 1 yearly economy ticket to home country

Requirements

- B.A in Marketing or equivalent
- 5 years of experience in a similar role
- Fluent in English and Arabic- Bachelor’s degree in Marketing or Information Technology
- Results oriented and creative;
- Possess strong interpersonal, communication, agnd analytical skills;
- Good listener, able to respond to results and consumer research
- Able to work well with a wide range of people from different parts of the business
- Team leader, able to inspire others
- Able to manage different projects at the same time
- Energetic and passionate about their product specialty
- High presentation skills

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