Brand Manager | TECOM Investments Dubai, UAE

The Role

Job Purpose:
Develop marketing plans and strategy (short & long-term plans) to ensure the implementation, through market research , marketing & brand strategy, advertising, promotion and product development which will provide for the effective projection of DIFF’s corporate & market image.

Principal Accountabilities/ Key Result Areas:
Market Strategy and Planning
• Participates in the development of the annual and long term strategic marketing plan for the brand, aligning marketing mix elements and other business building initiatives on an ongoing basis to achieve DIFF targets and objectives.
• Develop plans to identify specific marketing tactics that build on market intelligence insights to deliver overall business objectives and strategies.
• Develops an expertise in the brand’s customers, competitors and markets, monitoring key trends that may affect the brand, and recommending new breakthrough ideas for the business.

Marketing Operations
• Translates marketing strategy into a full activity plan, liaising with other departments and external organizations to achieve brand objectives. Development of a comprehensive marketing/project plan with time lines and milestones
• Develops and follows the templates and frameworks for communicating project and activity plans to all relevant departments, organizations and personnel.
• Develops briefs for all marketing initiatives, ensuring marketing communication objectives and strategies are clearly identified so as to facilitate working jointly with internal departments and outside agencies.
• Responsible for all internal and external communication that may be developed in-house or by agencies. Ensuring all communication is as per the standards and guidelines laid out by the organization.
• Overall responsibility for all marketing and marketing communication activities, i.e. Advertising, promotions, exhibitions, promotional events
• Development of procedures, processes and policies for all marketing initiatives.
• Effectively manages and motivates assigned team members and consultants

Marketing Administration
• Develops written briefs to communicate with Central Marketing silos, other internal departments and external agencies
• Responsible for all item requisition processes as required by procurement
• Ensures proper adherence to the established process of the organization
• Archives, documents and manages all marketing initiatives and activities for DIFF

Marketing Control
• Represents the brand to all internal stakeholders, including other TECOM entities
• Represents the brand to the external environment, interacting with the press and participating in trade shows and other industry events
• Works with the Director of marketing to define and allocate the brand’s annual operating budgets, closely managing variances to achieve objectives within the set budget. Tracks and monitors all expenditure against finalized budgets
• Provides regular updates and reports for both internal and external use
• Ensures that stipulated timelines are met by internal and external departments and agencies. Tracking progress through the help of effective tools i.e. Microsoft project etc
• Ultimate ownership and responsibility of any marketing KPIs relevant to DIFF

Requirements

Knowledge, Skill Experience and Competencies:-

Qualification : Bachelors/Masters Degree in Business Administration with an emphasis on Marketing

Experience: 4 to 6 years experience in Marketing and communications

Core competencies: Good written and oral communication skills
Customer Service Orientation
Team Work & Co-operation
Organizational and Time management Skills
Organizational Commitment
Achievement Motivation
Flexibility

Peripheral Competencies: Innovative
Initiative
Creativity

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