Branding Manager | Greater Amman Municipality

PURPOSE:
Develops, coordinates, and directs branding activities for the Greater Amman Municipality.

ESSENTIAL FUNCTIONS:
• Uses analysis to propose service selection, service range rationalisation for all service concepts offer within the Business Unit.
• Manages marketing and promotional activities of the GAM brand, aiming to maximise brand awareness from these activities in the most effective way. Contributes to overall business planning
• Analyses the Brand within the business unit. Supervises the activities of the branding team to analyse service performance by line.
• Develops and centralises the business unit’s marketing function. Prepares and implements a robust and creative promotional and events calendar inspired by character and dynamics of brand/concept.

MINIMUM QUALIFICATIONS:
A. Education and Experience
• Bachelor’s degree from an accredited college or university in Marketing and communication, or any related business field.
• Five years of experience in the Marketing field or any satisfactory combination of experience and training which demonstrates the knowledge, skills and abilities to perform the above duties.

B. Required Knowledge, Skills and Abilities
• Excellent oral and written communication skills, and also must be able to connect with a wide variety of audiences.
• Ability to develop and maintain strong working relationships, not only with the public.

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