Campaigns & Direct Marketing Manager | Olympic Group Cairo, Egypt

Campaigns & Direct Mkt Manager will be Responsible for designing the best campaign plan to achieve stakeholders’ and business objectives. In addition to design the preferred channel per campaign type, product, & segments.
He/She will be responsible for executing all campaigns that are confirmed in the calendar via Business owners, with proving high level insights and progress updates during campaign execution.
Also, Analyzing campaign hit rate, success rate, customer feedback, KPI results, and ROI, provide analytical insight for each campaign (EOC report), also performing post campaign evaluation, and analyzing customer behavior and campaign impact..
? Responsible for designing the best campaign plan to achieve stakeholders’ and business objectives.
? Developing campaign planning (liaise with category owners, Marcom, Direct Sales, etc…) while ensuring effective communication channels with all stakeholders.
? Managing developments/acquisition of all tools & enhancements required for designing campaigns, operations & analysis.
? Continuous enhancements for different processes related to campaigns management
? Utilize all the channels capacities according to the campaigns calendar
? Design the campaign script, set the campaign process and agreed on that with the business owners
? Evaluate the Campaign pilot, impact and success and take the corrective action if required
? Priorities all the campaigns according to the business priorities & customer values all over the channels
? Utilize all the channels capacities according to the campaigns calendar
? Assuring by analysis the 1st call resolution strategy within call out campaign (ex: complaints resolutions)
? Applying campaign automation process in term of data extraction, execution and reporting for the ongoing campaigns
? Cascading the recommendation to the stakeholders and following up action taken
? Challenge campaign criteria in order to target the right required customers based on historical data and previous campaigns
? Analyzing campaign hit rate, success rate, customer feedback, KPI results, and ROI
? Provide analytical insight for each campaign (EOC report)
? Suggesting and innovating new campaigns based on campaign analysis and insights
? Develop best practices methodology matrix for channel usage per campaign type, product type, & segments

? Report on law performance of campaign team in term of hit rate, analyzing reasons and providing improvement process solutions

Skills
• Bachelor degree in Busienss Adminstration or any equivalent degree.
• At least 7 years experience in CRM management and in the development of direct marketing strategy, creative and implementation processes.
• Experience in effectively communicating with information with company resources to achieve mutual goals
• Working experience in marketing communication, preferably in direct marketing (call out campaigns, direct mail, sms, etc…)
• Experience managing cross functional teams
• Able to manage multiple projects simultaneously
• Highly analytical, with experience in budget calculations, and ROI calculations.
• Strong working knowledge of CRM ERP tools, Microsoft Office including Word, Excel & PowerPoint
• Working knowledge of e-mail analytic applications, Customer Relationship Management software, business intelligence tools
• Working knowledge of Print Production and Letter shop processes
• Decision making & problem Solving
• Leader ship
• Flexibility and creativity
• Highly analytical with strong knowledge of numbers
• Highly organized and Detail-oriented person
• Effective & Excellent communication skills
• Result Driven and Customer oriented person.
• Team Player, and able to work with minimum supervision.
• High ability to influence, motivate and persuade others

Education
• Bachelor degree in Business Administration or any equivalent degree

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