Digital Media Marketing Manager | Cairo, Egypt

General Purpose:
Management of creative excellence and consistency on the Theme, including the overall touch point strategy to ensure holistic campaign implementation across all elements of traditional and digital marketing.

Main Responsibility Areas
•Development and deployment of locally relevant campaigns for MEA by aligning with the global activation teams
•Execution of exceptional locally-relevant campaigns ATL, BTL and in activation in all local sales units, working in partnership with local sales units marketing teams
•Management of Advertising, Media marketing agencies
•Leadership of the whole Theme with the relevant activation managers in the ( Local Sales Unit) to ensure excellence and consistency in execution output.

Leading the Theme market activation strategy and rollout for the MEA markets:
•Drive the overall marketing activation delivery in the markets in line with the global campaign guidance
•Represent the local market insights in the global campaign development process across the Theme
•Ensure innovative and efficient touch point activation and implementation across the Theme by providing guidance to the theme activation managers in the local sales units
•Driving the overall campaign metrics across campaigns to measure and track success of Implementation
•Drive and share best activation practices across markets and ensures availability of toolkits for local implementation of specific activation concepts
•Gives guidance about localized materials from Local Sales Units where needed according to localization guidelines (campaigns, sales promotions etc.)

Competencies:
Consumer Focus: Understands and applies consumer insight to business processes, guiding activities to begin and end with the consumer in mind. Is on the pulse of both short and long-term consumer needs and behaviors, enabling identification of new business opportunities. Transforms consumer insight usage from formalized, periodic and geographically limited scope towards embedded, 24/7, solution-centered business usage

Brand Transformation: Understands the value and executes company brand strategy, architecture, co-branding and identity in all marketing and portfolio activities, helping to protect and transform the company brand into a solutions brand. Maximizes the brand potential through activities and governance that builds brand equity over time.

Masters Solution Marketing : Drives integrated marketing plans and solution readiness. Builds awareness and excitement of company solutions through differentiated consumer stories, optimized touch point strategy, and launch and life cycle management. Masters activation and execution across marketing channels.

Expert in Digital Sphere : Builds and attracts trusted consumer relationships through cutting edge digital marketing and direct interaction, to achieve consumer reach, engagement, conversion and retention.

Qualification & Experience
8-10 years experience with exposure to managing overall marketing communications i.e activation, customer/ trade marketing and marketing investments for large brands, including agency interfacing and management. Experience of team leadership.

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