Digital Planner | TBWA/RAAD Dubai, UAE

Looking to work with a passionate digital team based out of Dubai, headed up by some of the world’s best digital talent? Do you want to drive digital media strategies and channel integration for a leading global agency? Do you want to create award winning multiplatform marketing campaigns and effective programs for some of the world’s most reputed brands? Do you want to work in a market with a 400% growth rate and plenty of adrenalin to go round? Talk to us, we’re looking for a digital experience planner who’s seriously hungry.

PROFILE:
The digital experience planner is an expert media strategist with a thorough knowledge of all digital media channels and tactics – spanning search, display, email, video, viral, affiliate, mobile, contextual, behavioral and social marketing. The digital planner must show a track record of conceptualizing and implementing successful multiplatform campaign strategies with in-depth reporting and analytics.
The candidate must bring strong strategic and planning skills to develop overarching media and campaign strategies along with a team of account directors and creatives, and will be responsible for growing and managing digital channel integration for campaigns within the agency.
The digital planner must also have a proven ability in data analytics and forecasting with the ability to optimize campaigns for maximum effectiveness and best results.
A creative bent of mind will be essential for this role, and the digital planner must not only be plugged into digital media trends, current consumer research and emerging platforms, but also apply this knowledge to drive media innovation for brands.

RESPONSIBILITIES:
Prepare, monitor and maximize digital media budgets according to goals and objectives.
Define target audiences against client goals and consult the agency’s history of placements. Build a detailed RFP seeking the best sites, the most precise page placements and appropriate ad size mix, creating effective plans. Work closely with planning, account management and creative teams on multiplatform campaigns.
Create digital media strategies and plans for clients. Implement and manage digital campaigns including budgeting, documentation, forecasting, tracking, optimization, reporting and analytics. Be responsible for setting up and monitoring dashboards for all campaigns.

Identify and evaluate new tactics and channels to propose innovative new media strategies that will provide agency and brands a competitive edge.

Grow and maintain strong relationships with media partners and owners in the region, to facilitate media buying – from negotiating the best rates to effective campaign monitoring and invoicing.

Put in place the required research and technology partnerships.
Conduct media training for internal stakeholders and for clients educating them on current digital strategies, trends, data analytics and research.
Monitor digital media, platforms and technology trends, along with consumer attitudes, behavior and usage.

Skills
A minimum 3 years of experience at a media planning level required and up to 7 years in the digital business.
Degree in business management or a marketing related field required, however based on industry experience, exceptions can be made.
A thorough knowledge of media planning and buying processes with hands-on execution capabilities.
Specialized expertise in performance metrics and exposure to the best research tools with the ability to make the right recommendations.
Proficiency in data analytics with the ability to analyze rich data sets across platforms, and interpret relevant information for clients and project leaders, via digital dashboards.
Proven proficiency in computer skills – thorough knowledge of MS Word and Outlook and PowerPoint.
Strong strategic, analytical, communication and negotiation skills, with attention to detail required.
Must be a driven team player, able to multi-task in a fast-paced and dynamic environment.
Experience in the MENA region is a huge plus.

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