Group Marketing & Communications Manager | Manama, Bahrian

POSITION OBJECTIVE:
The Group Marketing & Communications Manager will play an active role in the management and implementation of the company’s planned brand, marketing and communications strategies. The Marketing & Communications Manager will also work closely with the broader holding company and divisional management team in coordinating new country and product launches, plus general ATL, BTL and TTL product marketing activity across the various business lines.

MAIN FUNCTIONS:
• Direct relationship and coordination with external marketing and branding agencies
• Coordination of marketing strategy across all business lines and operating divisions
• Coordination of all external communications (e.g. website and PR etc)
• Support senior management in the marketing strategy for all new products and services
• Coordinating the marketing launch requirements when entering new retail territories, including; signage, stationary, launch & promotional activity and general communications

PRINCIPAL ACCOUNTABILITIES
• Coordinate, manage and implement the pending and future brand strategy for holding company and its subsidiary businesses
• Oversee communications with agencies and external suppliers
• Handle negotiation with third party providers and vendors to secure favorable terms and pricing, and to ensure all projects remain within budget
• Responsible for the marketing of the company’s products and services to the right market whether B2B or B2C.
• Demonstrate technical marketing skills and company product knowledge
• To achieve frequent, timely and positive media coverage across all available media
• Liaise with country and divisional marketing resources (operating companies), where available, to manage and implement specific product marketing plans to ensure that they are on time and within budget
• Explore and develop new opportunities to generate revenue growth e.g. group internet payments strategy
• Co-ordinate (with Product Development) and determine the optimal product characteristics that will appeal to the target markets
• Remain within guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved
• Ensure all collateral and advertising enhances the company’s brand equity and conforms to the stated corporate identity guidelines
• Development and management of group intranet site and divisional internet sites
• Preparation of holding company’s quarterly Board of Directors Meeting presentation pack

Requirements
• Education: Degree in Marketing, Business, or Communications preferred
• The candidate will have at least 5-10 years experience in a marketing role within a financial services company
• Marketing exposure to financial services related product and services (e.g. credit cards, e-commerce solutions, remittances) will be advantageous but not a prerequisite
• Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives.
• Candidate will be able to demonstrate excellent inter-personal communication and presentation skills.
• Candidate will have experience dealing MS Office package (e.g. PowerPoint, Word, Excel, Outlook etc)
• A strong command of the English language is essential.

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