Group PR Manager | Edge Resourcing Dubai, UAE

A leading Luxury Retail Group is currently in search of a highly experienced and senior PR Professional to head one of their high profile divisions.

The main job purpose is to develop Group account PR strategies and actions in line with the brands?¦ marketing plans.

Principal Accountabilities include:
- Prepare the Group Account PR plan and approach for Public Relations and contribute towards formulation of overall PR strategy and budget.

- Organise implementation of PR campaigns in liaison with the managers of the respective accounts. Evaluate the effectiveness of the campaigns, and update the managers on the impact, success and outcome.

- Plan the press office despatch schedule, use effective forms of media and communication to build, maintain and manage the brand image.

- Organise and attend press conferences, special events, launches etc., network with associated service providers or facilitators and build goodwill relationships with the press.

- Develop concepts for events in coordination with Events Manager, manage them, identify effective brand associations through sponsorships and leverage the participation through different approaches aimed at maximising PR mileage.

- Present Group Account PR evaluation reports with recommendations to enhance the brands?¦ image.

- Act as a common interface for the customers, suppliers and clients in communicating the brand image as per the communication standards and marketing plans.

- Supervise, guide and coach subordinates by establishing and developing work processes, setting targets and motivating them to perform better for ensuring quality and efficiency of work.

Requirements

Salary Level – AED 30-35K + Company Car + Benefits (including relocation allowance) + Bonus

Candidate MUST have a Luxury Retail or Fashion background but can be from a PR agency, dealing with clients in these sectors.

Key Performance Indicators:

1. Centimeter/ column dollar value of editorial coverage
2. Client satisfaction
3. Media network & relationship
4. Process and Time efficiency
5. Development of subordinate staff
6. Cost saving measures adopted

Knowledge Skills and Experience:
• Bachelor’s degree in Business Administration or Mass Communication / Journalism with 7 – 9 years relevant experience
• Good inter personal skills & communication skills
• Ability to work to stretching targets and deadlines

Apply Now!