Head of Marketing & Communications (UAE National) | TAAHEED Abu Dhabi, UAE

The Role

The Head of Marketing and Communications will drive and roll out the organizations branding strategy and build a shared Marketing and Communications department that supports the vision, mission and business objectives of the organization. They will ensure the development of high integrity, respected and high profile brands that help drive the organizations business and serve as caretaker and gatekeeper of those brands.

Key Responsibilities

•Manage the effective achievement of marketing & communication section objectives – setting individual objectives, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal – in order to maximise subordinate and the performance of the section.
•Drive and manage branding initiative across the organization and assigned sister organizations, helping to develop group of companies branding strategy and roll out.
•Drive and manage agency selection process and work closely with approved agency on branding initiative outputs including market segmentation, brand attributes and essence, refined vision and vision, targeted messaging, visual identity and language, branding guidelines, content, and all on and offline materials including website across the organization and its assigned sister organizations sitting within new brand architecture.
•Manage all Marketing content across all materials, customized collateral, intranet and website for consistent and complementary corporate messaging across the organization and potentially its sister organizations.
•Develop exhibition strategy and plan, leveraging partnerships with sister organizations and other government entities to target prospects, generate investor leads and maximize awareness regionally and internationally.
•Work closely with internal business units to refine exhibition and conference schedule and customized messaging and identify marketing support requirements.
•Identify need for PR campaigns, press events and project-specific launches and manage and coordinate with external agency where necessary for market outreach campaigns.
•Develop an external communications plan and media outreach strategy to prospects, industry peers, partners, press and key constituents to reinforce the organizations positioning and ensure high impact coverage with a regional and global reach.

Requirements

• UAE National Candidate
• Bachelor’s degree
• 8+ years in a similar brand management, marketing and communications role
• 3+ years team management experience
• Strategic thinking
• Creative thinking
• Writing skills
• Communication skills
• Project management
• Agency management
• Negotiation skills
• Relationship building

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