Market Research Associate | Alghanim Industries Kuwait

Job Purpose :
The Market Research Associate resports to the Senior Market Research Associate (SRM). He or she manages the day-to-day delivery of studies and projects under direction and with support from the SRM and Manager Mareket Research. He or she needs to liaise closely with the marketing managers and GMs of the businesses to ensure research delivery answers the business needs.

Key Accountabilities :
Assist in translating concrete business questions (e.g. market segmentation, customer preferences, customer satisfaction) into data requirements; Assist in developing details of research methodology; Selectively participate in conducting field research (esp. participation in focus groups); Manage delivery process on customer research through personal involvement and field controls; Instruct interviewers on how to conduct a research; Quality control raw data output of field work; Assist in synthesizing key findings from research; Work with a research analyst to perform data cleansing; Write reports and present research findings; Train junior market research team members on the job (associates and analysts).

Skills, Knowledge and Experience required
* University degree in business or potentially psychology; * Strong Arabic and English language capabilities is a must;* Minimus 1 year experience in a market research, statistics or marketing function – preferably in the Middle East / GCC regions;* First practical experience in leading the delivery of studies (quantitative and qualitative); * Strong analytical, report writing, and presentation skills;* Service minded individual;* Leadership potential.

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