Marketing & Communications Manager | Bahrain Financing Company

POSITION OBJECTIVE:
The role of the Marketing & Communications Manager will be to lead the delivery on marketing programs to drive new customer acquisition and existing customer usage across BFC’s branch network in Bahrain.

RESPONSIBILITIES:
• In agreement with BFC Sales Head, implement and identify POS brand visibility opportunities, promotions and relevant sales support merchandise.
• Co-ordinate with various suppliers/vendors to ensure cost-effective, quality and timely production of POS and collaterals in appropriate languages
• Ensure that all POS and marketing materials for Bahrain are approved by the Condor Corporate Communications Manager
• Collaborate with Condor Corporate Communications Manager with regards to BTL activities in order to manage and implement the marketing plan
• Organise and participate in exhibitions, fairs and other community events throughout the year
• Track marketing spend to ensure they are in line with approved budgets. Ensure regular reporting of spend as required
• Liaise with BFC Sales Head / Area Manager team to ensure implementation of location signage
• Report weekly to country manager on ideas, activities and results and participate in sales meetings
• Deal with marketing queries and issues as appropriate

SKILLS AND EXPERIENCE REQUIRED:
• Education: degree in marketing or business
• Candidate will have at least 5years experience ideally within the retail financial/payment services/industry. Experience will have ideally included involvement in marketing campaigns/strategies. BTL experience is essential, particularly in regard to the execution of in-branch events. Previous experience of executing, monitoring and reporting on campaigns that have been managed independently and through third-party relationships is required. Previous experience of monitoring marketing spend is required. Strong experience of managing third party relationships.
• The ability to lead and manage projects both independently and with a team
• Excellent English (spoken and written) is essential. A 2nd language will be advantageous
• First class verbal and written communication skills – good presentational skills
• Ability to build and maintain good relationships both internally and externally
• Excellent organisational and administrative skills – strong attention to detail is essential, should be thorough and accurate
• Computer literate – advanced skills in Microsoft Word, Excel and PowerPoint

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